An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. This book explains how to: Look for new small business ideas. Evaluate ideas for their commercial potential. Unlock the strategies that turn an idea into a business. English's focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic 'reality tests' developed in his small business workshops. He also includes an analysis of changes in the Australian small business environment as result of Covid-19. The practical, slim volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportunity and build a commercial strategy around it. It will also be an ideal secondary reading for books on entrepreneurship and small business courses.

• A concise, navigational guide to identify, evaluate, and implement viable business ideas • Includes “Reality Checks” questionnaires to guide readers in making informed judgements • Geared for the Australian market, the underlying model has been used in over 40 workshops in Australia and New Zealand