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Erfolgreiches Social Media Marketing - Konzepte, Massnahmen und Praxisbeispiele (German, Paperback, 2013 ed.): Michael Ceyp,... Erfolgreiches Social Media Marketing - Konzepte, Massnahmen und Praxisbeispiele (German, Paperback, 2013 ed.)
Michael Ceyp, Juhn-Petter Scupin
R2,244 Discovery Miles 22 440
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Heutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf ubergeordnete strategische und operative Fragestellungen die langerfristige Relevanz der Aussagen. "

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