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Exploring the concept of quality management from a new point of
view, this book presents a holistic model of how consumers judge
the quality of products. It links consumer perceptions of quality
to the design and delivery of the final product, and presents
models and methods for improving the quality of these products and
services. It offers readers an improved understanding of how and
why the design process must consider how the consumer will perceive
a product or service. In order to facilitate the presentation and
understanding of these concepts, illustrations and case examples
are also provided throughout the book. This book provides an
invaluable resource for managers, designers, manufacturers,
professional practitioners and academics interested in quality
management. It also offers a useful supplementary text for
marketing and quality management courses.
Exploring the concept of quality management from a new point of
view, this book presents a holistic model of how consumers judge
the quality of products. It links consumer perceptions of quality
to the design and delivery of the final product, and presents
models and methods for improving the quality of these products and
services. It offers readers an improved understanding of how and
why the design process must consider how the consumer will perceive
a product or service. In order to facilitate the presentation and
understanding of these concepts, illustrations and case examples
are also provided throughout the book. This book provides an
invaluable resource for managers, designers, manufacturers,
professional practitioners and academics interested in quality
management. It also offers a useful supplementary text for
marketing and quality management courses.
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