The Perception of Quality - Mapping Product and Service Quality to Consumer Perceptions (Hardcover, 2015 ed.)

Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.

General

Imprint:	Springer London
Country of origin:	United Kingdom
Release date:	December 2014
First published:	2015
Authors:	George N. Kenyon • Kabir C. Sen
Dimensions:	235 x 155 x 18mm (L x W x T)
Format:	Hardcover
Pages:	265
Edition:	2015 ed.
ISBN-13:	978-1-4471-6626-9
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Quality Assurance (QA) & Total Quality Management (TQM) Books > Business & Economics > Business & management > Sales & marketing > General Books > Professional & Technical > Mechanical engineering & materials > Production engineering > Reliability engineering Promotions
LSN:	1-4471-6626-4
Barcode:	9781447166269

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