Approaches to Conflict: Theoretical, Interpersonal, and Discursive Dynamics aims to investigate the role of communication and emotions in conflict contexts. In addition to the fundamental importance of communication in various aspects of conflict, this volume offers a prominent position to the inherent part played by the effects of a wide range of emotions. This multi-disciplinary project draws from communication studies and media, public relations, philosophy, psychology and neuroscience, linguistics, business studies, political science, literature, and cultural studies.

Chinese medicine has a rich history that has only been made more complex by its integration with `Western' biomedicine. Legitimization of Chinese medicine in biomedicine-dominated health systems, such as that in Hong Kong, has posed significant issues. This anthology of articles explores relevant social issues related to various Chinese medicine treatments, including acupuncture and medicinal oils, as well as insight into practitioner licensing and public perception. Each chapter tackles a topic related to the complicated process of legitimizing knowledge and power within a specific social and historical context. Written by professors and researchers with extensive knowledge of Chinese medicine, government regulation, and sociology, this collection provides an overview of the challenges and current social context of Chinese medicine that affect students and practitioners of Chinese medicine, health and para-health biomedical professionals, and patients alike. Traditional Chinese Medicine is the first book in the Mediated Health Series, which focuses on the effects of media, lifestyle, doctor-patient communication, and the economy on health and aims to help inform medical decisions and enhance the wellbeing of individuals.

This book examines the social, psychological, legal, and ethical impact perceived or proven that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.

This book provides answers to the following questions:

What are the characteristics of the children market in China and what are the ways to reach Chinese children?

How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age?

How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children?

What do commercials in China communicate?

How are children's commercials in China regulated?

The book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

Social inclusion is a key outcome measure for health intervention and social services initiatives. However, there is currently no universal global measure of social inclusion with proven validity and reliability. This prevents accurate cross-cultural comparisons of the impact of social services and policy changes. To fill this void, the authors describe the theory and development of the Social and Community Opportunities Prole (SCOPE) developed in the United Kingdom as a measure of social inclusion. The SCOPE has since been translated and applied in Hong Kong, Poland, and Brazil with proven success in providing empirical evidence of social inclusion among the general public, persons with mental health issues, and immigrants. The first of its kind, this book presents and compares these studies, moving forward social inclusion research and encouraging adoption in academia and by social service providers. The conclusions will also enlighten policy makers at national, regional, and local levels responsible for designing strategies to improve the well-being of disadvantaged groups in society. Social Inclusion: Theoretical Development and Cross-cultural Measurements is the second book in the Mediated Health Series, which focuses on the effects of media, lifestyle, doctor-patient communication, and the economy on health and aims to help inform medical decisions and enhance the well-being of individuals.