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Advertising to Children in China (Hardcover) Loot Price: R823
Discovery Miles 8 230
Repayment Terms: R77 pm x 12*
You Save: R184 (18%)
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Advertising to Children in China (Hardcover): Kara Chan, James MC Neal

Advertising to Children in China (Hardcover)

Kara Chan, James MC Neal

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List price R1,007 Loot Price R823 Discovery Miles 8 230 | Repayment Terms: R77 pm x 12* You Save R184 (18%)

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This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. Providing answers to various questions the book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

General

Imprint: The Chinese University Press
Country of origin: Hong Kong
Release date: 2004
Authors: Kara Chan • James MC Neal
Dimensions: 152 x 229 x 18mm (L x W x T)
Format: Hardcover
Pages: 224
ISBN-13: 978-962-9961-42-8
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children
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LSN: 962-9961-42-3
Barcode: 9789629961428

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