This book is about children and advertising in China, the country
with the largest children population in the world. As China rapidly
becomes a market-driven economy, and it's one-child-per-family
policy spreads throughout society and repositions children as focal
points of family life, effective marketing to children and their
parents demands good information about them. Providing answers to
various questions the book also draws conclusions about Chinese
children as a market and its implications for advertisers and
marketers, parents, policy makers and social groups.
General
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