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Campaigns and Political Marketing (Paperback): Wayne Steger, Sean Kelly, Mark Wrighton Campaigns and Political Marketing (Paperback)
Wayne Steger, Sean Kelly, Mark Wrighton
R1,470 R1,284 Discovery Miles 12 840 Save R186 (13%) Ships in 12 - 19 working days

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

Campaigns and Political Marketing (Hardcover): Wayne Steger, Sean Kelly, Mark Wrighton Campaigns and Political Marketing (Hardcover)
Wayne Steger, Sean Kelly, Mark Wrighton
R3,352 R2,827 Discovery Miles 28 270 Save R525 (16%) Ships in 12 - 19 working days

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultantsand their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups' resource distribution differ from resource allocation decisions made by candidates' organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.

The Black Cat Change-Up (Hardcover): David A. Kelly The Black Cat Change-Up (Hardcover)
David A. Kelly; Illustrated by Mark Meyers
R576 Discovery Miles 5 760 Ships in 10 - 15 working days
Ballpark Mysteries #18: The Atlanta Alibi (Paperback): David A. Kelly Ballpark Mysteries #18: The Atlanta Alibi (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R168 R156 Discovery Miles 1 560 Save R12 (7%) Ships in 10 - 15 working days

Batter up! Baseball action and exciting whodunits star in this chapter book series! Next up is Atlanta! The A-team takes A-Town! Mike and Kate are in Atlanta, where Hammerin' Hank hit his legendary 715th home run. But Hank's historic bat and ball, which he used to break Babe Ruth's record, have been stolen! Good thing Mike and Kate are sleuthing pros. Can the cousins track down Hank Aaron's missing treasure . . . before it's gone forever? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features Dugout Notes with more amazing baseball facts.

Easy One-Bowl Baking - No-Fuss Recipes for Sweet and Savory Baked Goods (Paperback): Kelli Marks Easy One-Bowl Baking - No-Fuss Recipes for Sweet and Savory Baked Goods (Paperback)
Kelli Marks
R332 R304 Discovery Miles 3 040 Save R28 (8%) Ships in 12 - 19 working days
Ballpark Mysteries #18: The Atlanta Alibi (Hardcover): David A. Kelly Ballpark Mysteries #18: The Atlanta Alibi (Hardcover)
David A. Kelly; Illustrated by Mark Meyers
R388 R275 Discovery Miles 2 750 Save R113 (29%) Ships in 9 - 17 working days

Batter up! Baseball action and exciting whodunits star in this chapter book series! Next up is Atlanta! The A-team takes A-Town! Mike and Kate are in Atlanta, where Hammerin' Hank hit his legendary 715th home run. But Hank's historic bat and ball, which he used to break Babe Ruth's record, have been stolen! Good thing Mike and Kate are sleuthing pros. Can the cousins track down Hank Aaron's missing treasure . . . before it's gone forever? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features Dugout Notes with more amazing baseball facts.

Ballpark Mysteries #11: The Tiger Troubles (Paperback): David A. Kelly Ballpark Mysteries #11: The Tiger Troubles (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R170 R158 Discovery Miles 1 580 Save R12 (7%) Ships in 10 - 15 working days

Batter up! Ballpark Mysteries (R) combine baseball action with exciting whodunits for early-chapter book readers! Someone is blackmailing the Detroit Tigers' famous slugger, Tony! They've stolen his favorite trophy, and unless he fills a tiger-shaped bag with signed baseballs, he'll never see the trophy again. Luckily, all-star sleuths Mike and Kate are ready to pounce on the case. Can they track down the thief in time to save Tony's treasure? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features "Dugout Notes," with more amazing baseball facts.

Ballpark Mysteries Super Special #2: Christmas in Cooperstown (Paperback): David A. Kelly Ballpark Mysteries Super Special #2: Christmas in Cooperstown (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R184 Discovery Miles 1 840 Ships in 10 - 15 working days

In this festive chapter book, Mike and Kate get the BEST Christmas present ever-a mystery at the Baseball Hall of Fame! After volunteering to wrap presents for charity, Mike and Kate get a special thank-you: a sleepover at the Baseball Hall of Fame! But when they're sneaking around the museum late at night, their flashlight reveals that one of the famous baseball cards on display is a fake! Can they find the real card, catch the crook, and get the presents to the charity's Christmas party on time? It's up to Mike and Kate to turn this Christmas mess into a Christmas miracle! Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features Dugout Notes, with amazing baseball facts.

Ballpark Mysteries #12: The Rangers Rustlers (Paperback): David A. Kelly Ballpark Mysteries #12: The Rangers Rustlers (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R170 R158 Discovery Miles 1 580 Save R12 (7%) Ships in 10 - 15 working days

Batter up! Ballpark Mysteries (R) combine baseball action with exciting whodunits for early chapter book readers! Let's play ball, y'all! Mike and Kate are very excited to watch a Texas Rangers game. Mike even bought an official shirt. But little did he know-it's a fake! A sneaky crook is tricking Rangers fans into buying the wrong shirts. Can the cousins help a real-life police ranger round up the culprit? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features Dugout Notes, with more amazing baseball facts.

Ballpark Mysteries #14: The Cardinals Caper (Paperback): David A. Kelly Ballpark Mysteries #14: The Cardinals Caper (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R169 R156 Discovery Miles 1 560 Save R13 (8%) Ships in 10 - 15 working days

Batter up! Baseball action and exciting whodunits star in this chapter book series! Next up is St. Louis Cardinals! It's a special day in St. Louis, and there's a pregame celebration with Clydesdale horses that drive around the edge of the stadium before the game. Mike and Kate get to meet the horses and the Dalmatian that rides along. Then, during the game, they find out the Dalmatian is missing. They rush to investigate and find a ransom note. The criminal will return the dog if they can get one of St. Louis's World Series trophies! Can Mike and Kate catch the crook and rescue the pup? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features Dugout Notes with more amazing baseball facts.

Ballpark Mysteries #13: The Capital Catch (Paperback): David A. Kelly Ballpark Mysteries #13: The Capital Catch (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R150 R141 Discovery Miles 1 410 Save R9 (6%) Ships in 10 - 15 working days

Batter up! Baseball action and exciting whodunits star in this series! Next up is Washington D.C. and the Nationals team! Mike and Kate are about to face their biggest, most important mystery yet! Why? It involves the president of the United States! The president's brother is a catcher on the Nationals baseball team, and someone is stealing his equipment! Can these super-sleuths help the commander in chief catch a criminal? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features Dugout Notes, with more amazing baseball facts.

The Art of Living - Inspiration (Paperback): Kelly Mark The Art of Living - Inspiration (Paperback)
Kelly Mark
R543 Discovery Miles 5 430 Ships in 10 - 15 working days
prendre des décisions difficiles est facile si vous savez comment créer (Paperback): Kelly Mark prendre des décisions difficiles est facile si vous savez comment créer (Paperback)
Kelly Mark
R547 Discovery Miles 5 470 Ships in 10 - 15 working days
Making tough decisions es easy if you know how to original (Paperback): Kelly Mark Making tough decisions es easy if you know how to original (Paperback)
Kelly Mark
R543 Discovery Miles 5 430 Ships in 10 - 15 working days
Earn Money on facebook (Paperback): Kelly Mark Earn Money on facebook (Paperback)
Kelly Mark
R407 Discovery Miles 4 070 Ships in 10 - 15 working days
The Black Cat Change-Up (Paperback): David A. Kelly The Black Cat Change-Up (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R289 R268 Discovery Miles 2 680 Save R21 (7%) Ships in 10 - 15 working days
Ballpark Mysteries #1: The Fenway Foul-up (Paperback): David A. Kelly Ballpark Mysteries #1: The Fenway Foul-up (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R169 R146 Discovery Miles 1 460 Save R23 (14%) Ships in 10 - 15 working days

Now leading off the line-up--book #1 in a brand-new early chapter book mystery series where each book is set in a different American ballpark
Thanks to Kate's mom, a sports reporter, cousins Mike Walsh and Kate Hopkins have tickets to the Red Sox game and All Access passes to Fenway Park. But as they're watching batting practice before the game, the lucky bat of Red Sox star slugger Big D is stolen . . . right in front of dozens of people. Without the bat, Big D can't seem to hit a thing. Can Kate and Mike figure out who pinched the bat before Big D and the Sox chalk up a loss?
"The Fenway Foul-Up" includes a fun fact page about Boston's Fenway Park.
Cross Ron Roy's mystery series with Matt Christopher's sports books and you get the Ballpark Mysteries: fun, puzzling whodunnits aimed right at beginning readers.

It's a Spiritual Warfare (Paperback): Kellie Marks It's a Spiritual Warfare (Paperback)
Kellie Marks
R485 R451 Discovery Miles 4 510 Save R34 (7%) Ships in 10 - 15 working days
Getting to Graduation - The Completion Agenda in Higher Education (Hardcover): Andrew P. Kelly, Mark Schneider Getting to Graduation - The Completion Agenda in Higher Education (Hardcover)
Andrew P. Kelly, Mark Schneider
R1,194 Discovery Miles 11 940 Ships in 12 - 19 working days

The United States, long considered to have the best higher education in the world, now ranks eleventh in the proportion of 25- to 34-year-olds with a college degree. As other countries have made dramatic gains in degree attainment, the U.S. has improved more slowly. In response, President Obama recently laid out a national "completion agenda" with the goal of making the U.S. the best-educated nation in the world by the year 2020. "Getting to Graduation" explores the reforms that we must pursue to recover a position of international leadership in higher education as well as the obstacles to those reforms.

This new completion agenda puts increased pressure on institutions to promote student success and improve institutional productivity in a time of declining public revenue. In this volume, scholars of higher education and public policymakers describe promising directions for reform. They argue that it is essential to redefine postsecondary education and to consider a broader range of learning opportunities--beyond the research university and traditional bachelor degree programs--to include community colleges, occupational certificate programs, and apprenticeships. The authors also emphasize the need to rethink policies governing financial aid, remediation, and institutional funding to promote degree completion.

Ballpark Mysteries #10: The Rookie Blue Jay (Paperback): David A. Kelly Ballpark Mysteries #10: The Rookie Blue Jay (Paperback)
David A. Kelly; Illustrated by Mark Meyers
R227 Discovery Miles 2 270 Ships in 12 - 19 working days

Batter up! Ballpark Mysteries combine baseball action with exciting whodunits for early chapter book readers! Mike and Kate can't wait to watch their rookie hero Dusty Martin in action. But something is throwing the Blue Jays' star off his game. Then, when no one else is looking, Mike sees mysterious ghost lights flying across the field. Is the ballpark haunted? And could Dusty have seen the lights, too? Ballpark Mysteries are the all-star matchup of fun sleuthing and baseball action, perfect for readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports books, and younger siblings of Mike Lupica fans. Each Ballpark Mystery also features "Dugout Notes," with more amazing baseball facts.

When Children Kill - A Social-Psychological Study of Youth Homicide (Paperback): Katharine Kelly, Mark Totten When Children Kill - A Social-Psychological Study of Youth Homicide (Paperback)
Katharine Kelly, Mark Totten
R1,274 Discovery Miles 12 740 Ships in 10 - 15 working days

Youth homicide is an uncommon event, but it raises serious concerns. How should the criminal justice system respond to violent young offenders who take the lives of others? Public discourse focuses on the "depravity" of the acts and of the adolescents involved. The stress is on punishment and retribution. Yet, these children were not "born bad"; they were created, and the social context of their lives is usually ignored.

This qualitative study of young offenders convicted of murder and manslaughter takes on the challenge of examining the social-psychological development of young people convicted of homicide. In-depth interviews explore offenders' experiences in early childhood, adolescence, and young adulthood; their accounts of the homicides; and their life in custody. This research shows that the pathways leading young people to homicide are as varied as the types of killings perpetrated. Some were raised in social environments conducive to extreme violence where they witnessed, experienced, and were trained in the use of violence. Others found themselves frustrated and angry by their life circumstances. These experiences contributed to a lack of empathy for their victims and limited their insights into the enormity of their actions.

This groundbreaking book addresses a critical gap in the literature, highlighting the importance of community-based early intervention, prevention, assessment and rehabilitation. It is a valuable resource for students and professionals.

Perfect Manners - Mutual Respect for Horses and Humans (Paperback): Kelly Marks Perfect Manners - Mutual Respect for Horses and Humans (Paperback)
Kelly Marks
R775 R670 Discovery Miles 6 700 Save R105 (14%) Ships in 9 - 17 working days

Kelly Marks, who gets spectacular results in her exhibitions with the most fiery and recalcitrant of horses, says the secret is to talk to horses in their own language, establishing a relationship of trust and respect, using considerate and consistent techniques. You will find it helpful to formulate your own 'code of conduct' for your horse and while you're at it, for yourself as well, making consideration a way of life. Perfect Manners starts with the philosophy and concepts behind Kelly Marks' techniques and moves on to foundation exercises and groundwork training. There are also sections on Join Up and Body Language, Training Halters, Biting, Spooking and Shying and the 'Lovely Head Rub'.

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