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Understand the theoreticaland practicalaspects of political
marketing! Over the past few years political marketing strategies
have been refined with the help of new findings in political
science research. Campaigns and Political Marketing clearly
discusses the most recent political science research studies and
theories that political activists and professionals can apply to
effectively campaign for an issue or candidate. This text is an
invaluable compilation of research, theory, and practical
application from political science experts across the country that
guides readers through the complexities of everyday political
marketing and campaigning. Readers get the critical knowledge
needed on how to best affect public viewpoints and gain the
strongest advantage over the opposition. Campaigns and Political
Marketing is packed with information and insights every political
activist will find useful. It coherently explains the real world of
campaign politics and elections, presenting the everyday issues
that political consultants face in the field, all made easily
understandable even to the novice. This scholarly examination
provides lessons that can be effectively applied to just about any
situation. Political crises and scandals are discussed in detail,
with research and historical studies that illuminate practical ways
to deal with any problem. The book is extensively referenced and
uses graphs and charts to clearly explain research findings.
Campaigns and Political Marketing answers these tough questions:
What is the role of professional campaign consultantsand their
value? How have the past four presidential elections revised the
state presidential vote forecasting equation? How does interest
groups' resource distribution differ from resource allocation
decisions made by candidates' organizations and the national
political parties? How does congressional campaign candidate
scheduling differ from legislative candidate scheduling? How
effective are attack messages in generating media coverage early in
a campaign? How do political professionals define campaign crises?
What are the differences in public reaction when a candidate from
one or the other of the two major parties is in a scandal? How is
public opinion affected when tragedy strikes a political candidate?
Campaigns and Political Marketing is stimulating, idea-generating
reading that is perfect for educators and students in marketing,
communications, and political science; practitioners in campaigns
and marketing; and political activists of all types.
Understand the theoreticaland practicalaspects of political
marketing! Over the past few years political marketing strategies
have been refined with the help of new findings in political
science research. Campaigns and Political Marketing clearly
discusses the most recent political science research studies and
theories that political activists and professionals can apply to
effectively campaign for an issue or candidate. This text is an
invaluable compilation of research, theory, and practical
application from political science experts across the country that
guides readers through the complexities of everyday political
marketing and campaigning. Readers get the critical knowledge
needed on how to best affect public viewpoints and gain the
strongest advantage over the opposition. Campaigns and Political
Marketing is packed with information and insights every political
activist will find useful. It coherently explains the real world of
campaign politics and elections, presenting the everyday issues
that political consultants face in the field, all made easily
understandable even to the novice. This scholarly examination
provides lessons that can be effectively applied to just about any
situation. Political crises and scandals are discussed in detail,
with research and historical studies that illuminate practical ways
to deal with any problem. The book is extensively referenced and
uses graphs and charts to clearly explain research findings.
Campaigns and Political Marketing answers these tough questions:
What is the role of professional campaign consultantsand their
value? How have the past four presidential elections revised the
state presidential vote forecasting equation? How does interest
groups' resource distribution differ from resource allocation
decisions made by candidates' organizations and the national
political parties? How does congressional campaign candidate
scheduling differ from legislative candidate scheduling? How
effective are attack messages in generating media coverage early in
a campaign? How do political professionals define campaign crises?
What are the differences in public reaction when a candidate from
one or the other of the two major parties is in a scandal? How is
public opinion affected when tragedy strikes a political candidate?
Campaigns and Political Marketing is stimulating, idea-generating
reading that is perfect for educators and students in marketing,
communications, and political science; practitioners in campaigns
and marketing; and political activists of all types.
Batter up! Baseball action and exciting whodunits star in this
chapter book series! Next up is Atlanta! The A-team takes A-Town!
Mike and Kate are in Atlanta, where Hammerin' Hank hit his
legendary 715th home run. But Hank's historic bat and ball, which
he used to break Babe Ruth's record, have been stolen! Good thing
Mike and Kate are sleuthing pros. Can the cousins track down Hank
Aaron's missing treasure . . . before it's gone forever? Ballpark
Mysteries are the all-star matchup of fun sleuthing and baseball
action, perfect for readers of Ron Roy's A to Z Mysteries and Matt
Christopher's sports books, and younger siblings of Mike Lupica
fans. Each Ballpark Mystery also features Dugout Notes with more
amazing baseball facts.
Batter up! Baseball action and exciting whodunits star in this
chapter book series! Next up is Atlanta! The A-team takes A-Town!
Mike and Kate are in Atlanta, where Hammerin' Hank hit his
legendary 715th home run. But Hank's historic bat and ball, which
he used to break Babe Ruth's record, have been stolen! Good thing
Mike and Kate are sleuthing pros. Can the cousins track down Hank
Aaron's missing treasure . . . before it's gone forever? Ballpark
Mysteries are the all-star matchup of fun sleuthing and baseball
action, perfect for readers of Ron Roy's A to Z Mysteries and Matt
Christopher's sports books, and younger siblings of Mike Lupica
fans. Each Ballpark Mystery also features Dugout Notes with more
amazing baseball facts.
Batter up! Ballpark Mysteries (R) combine baseball action with
exciting whodunits for early-chapter book readers! Someone is
blackmailing the Detroit Tigers' famous slugger, Tony! They've
stolen his favorite trophy, and unless he fills a tiger-shaped bag
with signed baseballs, he'll never see the trophy again. Luckily,
all-star sleuths Mike and Kate are ready to pounce on the case. Can
they track down the thief in time to save Tony's treasure? Ballpark
Mysteries are the all-star matchup of fun sleuthing and baseball
action, perfect for readers of Ron Roy's A to Z Mysteries and Matt
Christopher's sports books, and younger siblings of Mike Lupica
fans. Each Ballpark Mystery also features "Dugout Notes," with more
amazing baseball facts.
In this festive chapter book, Mike and Kate get the BEST Christmas
present ever-a mystery at the Baseball Hall of Fame! After
volunteering to wrap presents for charity, Mike and Kate get a
special thank-you: a sleepover at the Baseball Hall of Fame! But
when they're sneaking around the museum late at night, their
flashlight reveals that one of the famous baseball cards on display
is a fake! Can they find the real card, catch the crook, and get
the presents to the charity's Christmas party on time? It's up to
Mike and Kate to turn this Christmas mess into a Christmas miracle!
Ballpark Mysteries are the all-star matchup of fun sleuthing and
baseball action, perfect for readers of Ron Roy's A to Z Mysteries
and Matt Christopher's sports books, and younger siblings of Mike
Lupica fans. Each Ballpark Mystery also features Dugout Notes, with
amazing baseball facts.
Batter up! Ballpark Mysteries (R) combine baseball action with
exciting whodunits for early chapter book readers! Let's play ball,
y'all! Mike and Kate are very excited to watch a Texas Rangers
game. Mike even bought an official shirt. But little did he
know-it's a fake! A sneaky crook is tricking Rangers fans into
buying the wrong shirts. Can the cousins help a real-life police
ranger round up the culprit? Ballpark Mysteries are the all-star
matchup of fun sleuthing and baseball action, perfect for readers
of Ron Roy's A to Z Mysteries and Matt Christopher's sports books,
and younger siblings of Mike Lupica fans. Each Ballpark Mystery
also features Dugout Notes, with more amazing baseball facts.
Batter up! Baseball action and exciting whodunits star in this
chapter book series! Next up is St. Louis Cardinals! It's a special
day in St. Louis, and there's a pregame celebration with Clydesdale
horses that drive around the edge of the stadium before the game.
Mike and Kate get to meet the horses and the Dalmatian that rides
along. Then, during the game, they find out the Dalmatian is
missing. They rush to investigate and find a ransom note. The
criminal will return the dog if they can get one of St. Louis's
World Series trophies! Can Mike and Kate catch the crook and rescue
the pup? Ballpark Mysteries are the all-star matchup of fun
sleuthing and baseball action, perfect for readers of Ron Roy's A
to Z Mysteries and Matt Christopher's sports books, and younger
siblings of Mike Lupica fans. Each Ballpark Mystery also features
Dugout Notes with more amazing baseball facts.
Batter up! Baseball action and exciting whodunits star in this
series! Next up is Washington D.C. and the Nationals team! Mike and
Kate are about to face their biggest, most important mystery yet!
Why? It involves the president of the United States! The
president's brother is a catcher on the Nationals baseball team,
and someone is stealing his equipment! Can these super-sleuths help
the commander in chief catch a criminal? Ballpark Mysteries are the
all-star matchup of fun sleuthing and baseball action, perfect for
readers of Ron Roy's A to Z Mysteries and Matt Christopher's sports
books, and younger siblings of Mike Lupica fans. Each Ballpark
Mystery also features Dugout Notes, with more amazing baseball
facts.
Now leading off the line-up--book #1 in a brand-new early chapter
book mystery series where each book is set in a different American
ballpark
Thanks to Kate's mom, a sports reporter, cousins Mike Walsh and
Kate Hopkins have tickets to the Red Sox game and All Access passes
to Fenway Park. But as they're watching batting practice before the
game, the lucky bat of Red Sox star slugger Big D is stolen . . .
right in front of dozens of people. Without the bat, Big D can't
seem to hit a thing. Can Kate and Mike figure out who pinched the
bat before Big D and the Sox chalk up a loss?
"The Fenway Foul-Up" includes a fun fact page about Boston's Fenway
Park.
Cross Ron Roy's mystery series with Matt Christopher's sports books
and you get the Ballpark Mysteries: fun, puzzling whodunnits aimed
right at beginning readers.
The United States, long considered to have the best higher
education in the world, now ranks eleventh in the proportion of 25-
to 34-year-olds with a college degree. As other countries have made
dramatic gains in degree attainment, the U.S. has improved more
slowly. In response, President Obama recently laid out a national
"completion agenda" with the goal of making the U.S. the
best-educated nation in the world by the year 2020. "Getting to
Graduation" explores the reforms that we must pursue to recover a
position of international leadership in higher education as well as
the obstacles to those reforms.
This new completion agenda puts increased pressure on
institutions to promote student success and improve institutional
productivity in a time of declining public revenue. In this volume,
scholars of higher education and public policymakers describe
promising directions for reform. They argue that it is essential to
redefine postsecondary education and to consider a broader range of
learning opportunities--beyond the research university and
traditional bachelor degree programs--to include community
colleges, occupational certificate programs, and apprenticeships.
The authors also emphasize the need to rethink policies governing
financial aid, remediation, and institutional funding to promote
degree completion.
Batter up! Ballpark Mysteries combine baseball action with exciting
whodunits for early chapter book readers! Mike and Kate can't wait
to watch their rookie hero Dusty Martin in action. But something is
throwing the Blue Jays' star off his game. Then, when no one else
is looking, Mike sees mysterious ghost lights flying across the
field. Is the ballpark haunted? And could Dusty have seen the
lights, too? Ballpark Mysteries are the all-star matchup of fun
sleuthing and baseball action, perfect for readers of Ron Roy's A
to Z Mysteries and Matt Christopher's sports books, and younger
siblings of Mike Lupica fans. Each Ballpark Mystery also features
"Dugout Notes," with more amazing baseball facts.
Youth homicide is an uncommon event, but it raises serious
concerns. How should the criminal justice system respond to violent
young offenders who take the lives of others? Public discourse
focuses on the "depravity" of the acts and of the adolescents
involved. The stress is on punishment and retribution. Yet, these
children were not "born bad"; they were created, and the social
context of their lives is usually ignored.
This qualitative study of young offenders convicted of murder
and manslaughter takes on the challenge of examining the
social-psychological development of young people convicted of
homicide. In-depth interviews explore offenders' experiences in
early childhood, adolescence, and young adulthood; their accounts
of the homicides; and their life in custody. This research shows
that the pathways leading young people to homicide are as varied as
the types of killings perpetrated. Some were raised in social
environments conducive to extreme violence where they witnessed,
experienced, and were trained in the use of violence. Others found
themselves frustrated and angry by their life circumstances. These
experiences contributed to a lack of empathy for their victims and
limited their insights into the enormity of their actions.
This groundbreaking book addresses a critical gap in the
literature, highlighting the importance of community-based early
intervention, prevention, assessment and rehabilitation. It is a
valuable resource for students and professionals.
Kelly Marks, who gets spectacular results in her exhibitions with the most fiery and recalcitrant of horses, says the secret is to talk to horses in their own language, establishing a relationship of trust and respect, using considerate and consistent techniques. You will find it helpful to formulate your own 'code of conduct' for your horse and while you're at it, for yourself as well, making consideration a way of life. Perfect Manners starts with the philosophy and concepts behind Kelly Marks' techniques and moves on to foundation exercises and groundwork training. There are also sections on Join Up and Body Language, Training Halters, Biting, Spooking and Shying and the 'Lovely Head Rub'.
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