Demands on marketing and communications businesses continue to rise. People tell you that you are doing the right thing ... yet you can still be losing volume, share and profit. Textbooks portray the scientific excellence of marketing techniques yet the reality tells a different story. Time, perhaps, for a change? Success lies in understanding the ways brands, their owners, and their users really behave, and managing those even better. This pivotal book tells you how the better management of subjectivity and the day-to-day application of simplicity can change destinies. It shows how realistic approaches to managing brand destinies can reduce waste and improve rewards. Watch as you suddenly get more value out of scarce resources in shorter timeframes. The writer synthesises the experiences of cutting-edge, high-profile teams and enterprises around the world. "The key is in recognising and managing the differences between what is effective and what is subjective. Synergise the two, streamline and simplify, and take the best of what established and emerging media and communication channels can offer you, your business and your brands. Prepare to be challenged and confronted ... but, most of all, get ready for the kinds of successful change this approach can bring." Kevin Green, author

Fusing riveting testimony from African American veterans with the most incisive research of current military scholars, Black Veterans, Politics, and Civil Rights in 20th-Century America: Closing Ranks explores the intersecting characteristics of civil rights struggle and political activism that was reflected in the lives of ex-GIs throughout Twentieth Century American history. The volume examines black veterans’ social and political activities throughout the 20th Century, from the World Wars, through the Korean and Vietnam War, and ends with the Persian Gulf War. Presenting the full flesh and blood experiences of black veterans who came from backgrounds and from all walks of life, each essay captures how race, gender, ethnic, class, disability, generation, and region shaped their experiences in the nation’s military during times of war and how these issues profoundly affected the postwar politics they embraced while trying to realize the true meaning of equality in America. With original essays by emerging scholars in the field of study, Closing Ranks is a foundational text for reassessing the relationship between the ex-GI and the modern nation state and providing readers with a vivid window into the harsh realities that black citizen-soldiers have faced during war and its aftermath for nearly a century.

This fully updated sixth edition of a classic classroom text is essential reading for core courses in archaeology. Archaeology: An Introduction explains how the subject emerged from an amateur pursuit in the eighteenth century into a serious discipline and explores changing trends in interpretation in recent decades. The authors convey the excitement of archaeology while helping readers to evaluate new discoveries by explaining the methods and theories that lie behind them. In addition to drawing upon examples and case studies from many regions of the world and periods of the past, the book incorporates the authors’ own fieldwork, research and teaching. It continues to include key reference and further reading sections to help new readers find their way through the ever-expanding range of archaeological publications and online sources as well as colour illustrations and boxed topic sections to increase comprehension. Serving as an accessible and lucid textbook, and engaging students with contemporary issues, this book is designed to support students studying Archaeology at an introductory level. New to the sixth edition: inclusion of the latest survey and imaging techniques, such as the use of drones and eXtended reality updated material on developments in dating, DNA analysis, isotopes and population movement, including consideration of the ethical considerations of these techniques coverage of new developments in archaeological theory, such as the material turn/ontological turn, and work on issues of equality, diversity and inclusion a whole new chapter covering archaeology in the present, including new sections on heritage, and public archaeology, and an updated consideration of archaeology’s relationship with the climate crisis a revised glossary with over 200 new additions or updates

FINALIST: Business Book Awards 2020 - HR & Management Category In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy. Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success. Drawing upon insights from organizations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.

Fusing riveting testimony from African American veterans with the most incisive research of current military scholars, Black Veterans, Politics, and Civil Rights in 20th-Century America: Closing Ranks explores the intersecting characteristics of civil rights struggle and political activism that was reflected in the lives of ex-GIs throughout Twentieth Century American history. The volume examines black veterans' social and political activities throughout the 20th Century, from the World Wars, through the Korean and Vietnam War, and ends with the Persian Gulf War. Presenting the full flesh and blood experiences of black veterans who came from backgrounds and from all walks of life, each essay captures how race, gender, ethnic, class, disability, generation, and region shaped their experiences in the nation's military during times of war and how these issues profoundly affected the postwar politics they embraced while trying to realize the true meaning of equality in America. With original essays by emerging scholars in the field of study, Closing Ranks is a foundational text for reassessing the relationship between the ex-GI and the modern nation state and providing readers with a vivid window into the harsh realities that black citizen-soldiers have faced during war and its aftermath for nearly a century.

In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy. Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success.

Drawing upon insights from organizations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.

A beginner's guide to help you design, deploy and administer your System Center Operations Manager 2016 and 2012 R2 environments About This Book * Discover how to monitor complex IT environments with System Center Operations Manager using tips, tricks and best practice recommendations from industry experts. * Learn how to create eye-catching dashboards and reports to help deliver a tangible return on investment back to your organization. * Optimize, troubleshoot and perform disaster recovery in Operations Manager using step by step examples based on real-world scenarios. Who This Book Is For The target audience for this book is the IT Pro or System Administrator who wants to deploy and use System Center Operations Manager but has no previous knowledge of the product. As a 'Getting Started' book, our primary objective is to equip you with the knowledge you need to feel comfortable when working with common monitoring scenarios in OpsMgr. With this in mind, deep-diving into less-common OpsMgr features such as Audit Collection Services (ACS), Agentless Exception Monitoring (AEM) and Application Performance Monitoring (APM) has been intentionally omitted. What You Will Learn * Install a new System Center 2016 Operations Manager Management Group * Design and provision custom views to relevant support teams. * Understand how to deploy agents * Work with management packs * Monitor network devices * Model your IT services with distributed applications * Create dashboards and custom visualizations * Tune, optimize, maintain and troubleshoot System Center Operations Manager In Detail Most modern IT environments comprise a heterogeneous mixture of servers, network devices, virtual hypervisors, storage solutions, cross-platform operating systems and applications. All this complexity brings a requirement to deliver a centralized monitoring and reporting solution that can help IT administrators quickly identify where the problems are and how best to resolve them. Using System Center Operations Manager (OpsMgr), administrators get a full monitoring overview of the IT services they have responsibility for across the organization - along with some useful management capabilities to help them remediate any issues they've been alerted to. This book begins with an introduction to OpsMgr and its core concepts and then walks you through designing and deploying the various roles. After a chapter on exploring the consoles, you will learn how to deploy agents, work with management packs, configure network monitoring and model your IT services using distributed applications. There's a chapter dedicated to alert tuning and another that demonstrates how to visualize your IT using dashboards. The final chapters in the book discuss how to create alert subscriptions, manage reports, backup and recover OpsMgr, perform maintenance and troubleshoot common problems. Style and approach A beginner's guide that focuses on providing the practical skills required to effectively deploy and administer OpsMgr with walkthrough examples and tips on all the key concepts.