Demands on marketing and communications businesses continue to rise. People tell you that you are doing the right thing ... yet you can still be losing volume, share and profit. Textbooks portray the scientific excellence of marketing techniques yet the reality tells a different story. Time, perhaps, for a change? Success lies in understanding the ways brands, their owners, and their users really behave, and managing those even better. This pivotal book tells you how the better management of subjectivity and the day-to-day application of simplicity can change destinies. It shows how realistic approaches to managing brand destinies can reduce waste and improve rewards. Watch as you suddenly get more value out of scarce resources in shorter timeframes. The writer synthesises the experiences of cutting-edge, high-profile teams and enterprises around the world. "The key is in recognising and managing the differences between what is effective and what is subjective. Synergise the two, streamline and simplify, and take the best of what established and emerging media and communication channels can offer you, your business and your brands. Prepare to be challenged and confronted ... but, most of all, get ready for the kinds of successful change this approach can bring." Kevin Green, author

FINALIST: Business Book Awards 2020 - HR & Management Category In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy. Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success. Drawing upon insights from organizations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.

This fully updated sixth edition of a classic classroom text is essential reading for core courses in archaeology. Archaeology: An Introduction explains how the subject emerged from an amateur pursuit in the eighteenth century into a serious discipline and explores changing trends in interpretation in recent decades. The authors convey the excitement of archaeology while helping readers to evaluate new discoveries by explaining the methods and theories that lie behind them. In addition to drawing upon examples and case studies from many regions of the world and periods of the past, the book incorporates the authors’ own fieldwork, research and teaching. It continues to include key reference and further reading sections to help new readers find their way through the ever-expanding range of archaeological publications and online sources as well as colour illustrations and boxed topic sections to increase comprehension. Serving as an accessible and lucid textbook, and engaging students with contemporary issues, this book is designed to support students studying Archaeology at an introductory level. New to the sixth edition: inclusion of the latest survey and imaging techniques, such as the use of drones and eXtended reality updated material on developments in dating, DNA analysis, isotopes and population movement, including consideration of the ethical considerations of these techniques coverage of new developments in archaeological theory, such as the material turn/ontological turn, and work on issues of equality, diversity and inclusion a whole new chapter covering archaeology in the present, including new sections on heritage, and public archaeology, and an updated consideration of archaeology’s relationship with the climate crisis a revised glossary with over 200 new additions or updates

Fusing riveting testimony from African American veterans with the most incisive research of current military scholars, Black Veterans, Politics, and Civil Rights in 20th-Century America: Closing Ranks explores the intersecting characteristics of civil rights struggle and political activism that was reflected in the lives of ex-GIs throughout Twentieth Century American history. The volume examines black veterans' social and political activities throughout the 20th Century, from the World Wars, through the Korean and Vietnam War, and ends with the Persian Gulf War. Presenting the full flesh and blood experiences of black veterans who came from backgrounds and from all walks of life, each essay captures how race, gender, ethnic, class, disability, generation, and region shaped their experiences in the nation's military during times of war and how these issues profoundly affected the postwar politics they embraced while trying to realize the true meaning of equality in America. With original essays by emerging scholars in the field of study, Closing Ranks is a foundational text for reassessing the relationship between the ex-GI and the modern nation state and providing readers with a vivid window into the harsh realities that black citizen-soldiers have faced during war and its aftermath for nearly a century.

In order to achieve sustainable competitive advantage, businesses need to unlock the skills, talent and capabilities of their people, both individually and collectively. While many business and leaders recognise this, they have until now lacked a strategic approach to achieving it. Competitive People Strategy is a comprehensive roadmap showing how businesses can connect their human potential to their bottom line, and provides step-by-step guidance on how to create, test and measure a differentiated people strategy. Featuring tips and checklists throughout, it explores the core building blocks of leadership and organizational culture, as well as employee experience and engagement. It also examines the roles of effective talent attraction and management, and how to lead change and transformation. Central to the book is the importance of moving HR from a support function to becoming a creator of value and driver of business success.

Drawing upon insights from organizations including Royal Mail and Starbucks, as well as interviews with senior HR leaders, Competitive People Strategy is an essential guide to developing a people strategy which creates a purpose-driven culture, provides greater value to customers and achieves superior business results.

This fully updated sixth edition of a classic classroom text is essential reading for core courses in archaeology. Archaeology: An Introduction explains how the subject emerged from an amateur pursuit in the eighteenth century into a serious discipline and explores changing trends in interpretation in recent decades. The authors convey the excitement of archaeology while helping readers to evaluate new discoveries by explaining the methods and theories that lie behind them. In addition to drawing upon examples and case studies from many regions of the world and periods of the past, the book incorporates the authors’ own fieldwork, research and teaching. It continues to include key reference and further reading sections to help new readers find their way through the ever-expanding range of archaeological publications and online sources as well as colour illustrations and boxed topic sections to increase comprehension. Serving as an accessible and lucid textbook, and engaging students with contemporary issues, this book is designed to support students studying Archaeology at an introductory level. New to the sixth edition: inclusion of the latest survey and imaging techniques, such as the use of drones and eXtended reality updated material on developments in dating, DNA analysis, isotopes and population movement, including consideration of the ethical considerations of these techniques coverage of new developments in archaeological theory, such as the material turn/ontological turn, and work on issues of equality, diversity and inclusion a whole new chapter covering archaeology in the present, including new sections on heritage, and public archaeology, and an updated consideration of archaeology’s relationship with the climate crisis a revised glossary with over 200 new additions or updates

Archaeology: An Introduction looks behind the popular aspects of archaeology such as the discovery and excavation of sites, the study of human remains and animal bones, radiocarbon dating, museums and 'heritage' displays, and reveals the methods used by archaeologists. It also explains how the subject emerged from an amateur pursuit in the eighteenth century into a serious discipline, and explores changing fashions in interpretation in recent decades.

This fifth edition has been updated by a new co-author, Tom Moore, and continues to include key references and guidance to help new readers find their way through the ever expanding range of archaeological publications. It conveys the excitement of new archaeological discoveries that appear on television or in newspapers while helping readers to evaluate them by explaining the methods and theories that lie behind them. Above all, while serving as a lucid textbook, it remains a very accessible account that will interest a wide readership. In addition to drawing upon examples and case studies from many regions of the world and periods of the past, it incorporates the authors' own fieldwork, research and teaching and features a new four-colour text design and colour illustrations plus an additional 50 topic boxes.

The comprehensive glossary and bibliography are complemented by a support website hosted by Routledge to assist further study and wider learning. It includes chapter overviews, a testbank of questions, powerpoint discussion questions, web-links to support material for every chapter plus an online glossary and image bank.

New to the fifth edition:

• inclusion of the latest survey techniques
• updated material on the development in dating, DNA analysis, isotopes and population movement
• coverage of new themes such as identity and personhood
• how different societies are defined from an anthropological point of view and the implications of this for archaeological interpretation
• the impact of climate change and sustainability on heritage management
• more on the history of archaeology

Visit the companion website at www.routledge.com/textbooks/greene for additional resources, including:

• chapter overviews
• a testbank of questions
• PowerPoint discussion questions
• links to support material for every chapter
• an online glossary and image bank