Demands on marketing and communications businesses continue to
rise. People tell you that you are doing the right thing ... yet
you can still be losing volume, share and profit. Textbooks portray
the scientific excellence of marketing techniques yet the reality
tells a different story. Time, perhaps, for a change? Success lies
in understanding the ways brands, their owners, and their users
really behave, and managing those even better. This pivotal book
tells you how the better management of subjectivity and the
day-to-day application of simplicity can change destinies. It shows
how realistic approaches to managing brand destinies can reduce
waste and improve rewards. Watch as you suddenly get more value out
of scarce resources in shorter timeframes. The writer synthesises
the experiences of cutting-edge, high-profile teams and enterprises
around the world. "The key is in recognising and managing the
differences between what is effective and what is subjective.
Synergise the two, streamline and simplify, and take the best of
what established and emerging media and communication channels can
offer you, your business and your brands. Prepare to be challenged
and confronted ... but, most of all, get ready for the kinds of
successful change this approach can bring." Kevin Green, author
General
Imprint: |
New Generation Publishing
|
Country of origin: |
United Kingdom |
Release date: |
December 2013 |
First published: |
December 2013 |
Authors: |
Kevin Green
|
Dimensions: |
229 x 152 x 16mm (L x W x T) |
Format: |
Hardcover - Laminated cover
|
Pages: |
210 |
ISBN-13: |
978-1-909878-16-7 |
Categories: |
Books >
Fiction >
General & literary fiction >
Modern fiction
|
LSN: |
1-909878-16-2 |
Barcode: |
9781909878167 |
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