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The metaverse is opening new avenues of opportunities for product
manufacturers as well as service providers; due to this, further
study on the scope and challenges that the application of
neuromarketing in virtual worlds faces across different disciplines
and business segments is required. The immense growth potential
currently untapped in the metaverse domain can be taken to a
different level altogether with the help of neuromarketing
applications. Applications of Neuromarketing in the Metaverse
discusses brand positioning among the target market in the virtual
world through the application of neuromarketing principles and
techniques. The book also explores consumer behavior and decodes
their physiological and psychological responses in the metaverse
domain with the help of tools and technologies used in
neuromarketing. Covering key topics such as media, virtual reality,
and branding, this premier reference source is ideal for industry
professionals, marketers, business owners, managers, researchers,
academicians, scholars, practitioners, instructors, and students.
Although the transition between the first three industrial
revolutions took more than a century, Industry 4.0 is progressing
quickly. The emergence of digitalization has been rapid thanks to
the development of cutting-edge technologies. Though we are
witnessing this rapid technological decentralization and
interconnectivity at present, organizations and researchers are
already discussing Industry 5.0 where full integration of the human
side of business and intelligent systems is expected. In this
scenario, it is essential to look forward to such strategic
workplaces that allow a combination of humans and technology to
assure a high degree of automation merged with the cognitive skills
of business leaders. Managing Technology Integration for Human
Resources in Industry 5.0 provides insights into the impact of the
Industrial Revolution 4.0 on human resources. It provides insights
for both industry and academia to assist them in teaching and
training the next generation leaders through universities and
corporate training. Covering topics such as business performance,
human technology integration, and digitalization, this premier
reference source is an essential resource for human resource
managers, IT managers, organizational executives and leaders,
entrepreneurs, students and educators of higher education,
librarians, researchers, and academicians.
The metaverse is opening new avenues of opportunities for product
manufacturers as well as service providers; due to this, further
study on the scope and challenges that the application of
neuromarketing in virtual worlds faces across different disciplines
and business segments is required. The immense growth potential
currently untapped in the metaverse domain can be taken to a
different level altogether with the help of neuromarketing
applications. Applications of Neuromarketing in the Metaverse
discusses brand positioning among the target market in the virtual
world through the application of neuromarketing principles and
techniques. The book also explores consumer behavior and decodes
their physiological and psychological responses in the metaverse
domain with the help of tools and technologies used in
neuromarketing. Covering key topics such as media, virtual reality,
and branding, this premier reference source is ideal for industry
professionals, marketers, business owners, managers, researchers,
academicians, scholars, practitioners, instructors, and students.
Although the transition between the first three industrial
revolutions took more than a century, Industry 4.0 is progressing
quickly. The emergence of digitalization has been rapid thanks to
the development of cutting-edge technologies. Though we are
witnessing this rapid technological decentralization and
interconnectivity at present, organizations and researchers are
already discussing Industry 5.0 where full integration of the human
side of business and intelligent systems is expected. In this
scenario, it is essential to look forward to such strategic
workplaces that allow a combination of humans and technology to
assure a high degree of automation merged with the cognitive skills
of business leaders. Managing Technology Integration for Human
Resources in Industry 5.0 provides insights into the impact of the
Industrial Revolution 4.0 on human resources. It provides insights
for both industry and academia to assist them in teaching and
training the next generation leaders through universities and
corporate training. Covering topics such as business performance,
human technology integration, and digitalization, this premier
reference source is an essential resource for human resource
managers, IT managers, organizational executives and leaders,
entrepreneurs, students and educators of higher education,
librarians, researchers, and academicians.
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