This book is a collection of diverse essays by scholars, policy-makers and creative practitioners who explore the burgeoning field of cultural measurement and its political implications. Offering critical histories and creative frameworks, it presents new approaches to accounting for culture in local, national and international contexts.

This book explores the effects of the Instagram platform on the making and viewing of art. Authors Lachlan MacDowall and Kylie Budge critically analyse the ways Instagram has influenced artists, art spaces, art institutions and art audiences, and ultimately contemporary aesthetic experience. The book argues that more than simply being a container for digital photography, the architecture of Instagram represents a new relationship to the image and to visual experience, a way of shaping ocular habits and social relations. Following a detailed analysis of the structure of Instagram – the tactile world of affiliation (‘follows’), aesthetics (‘likes’) and attention (‘comments’) – the book examines how art spaces, audiences and aesthetics are key to understanding its rise. The book will be of interest to scholars working in art history, design, digital culture, cultural studies, sociology, education, business, media and communication studies.

This book explores the effects of the Instagram platform on the making and viewing of art. Authors Lachlan MacDowall and Kylie Budge critically analyse the ways Instagram has influenced artists, art spaces, art institutions and art audiences, and ultimately contemporary aesthetic experience. The book argues that more than simply being a container for digital photography, the architecture of Instagram represents a new relationship to the image and to visual experience, a way of shaping ocular habits and social relations. Following a detailed analysis of the structure of Instagram - the tactile world of affiliation ('follows'), aesthetics ('likes') and attention ('comments') - the book examines how art spaces, audiences and aesthetics are key to understanding its rise. The book will be of interest to scholars working in art history, design, digital culture, cultural studies, sociology, education, business, media and communication studies.

Instafame charts the impact of Instagram--one of the world's most popular social media platforms--on visual culture in the mere eight years since its launch. MacDowell traces the intuitive connections between graffiti, street art, and Instagram, arguing that social media's unending battle for a viewer's attention is closely aligned with eye-catching ethos of unsanctioned public art. Beginning with the observation that the scroll of images on a sideways phone screen resembles nothing so much as graffiti seen through the windows of a moving train, Macdowell moves outward to give us a wide-ranging look at how Instagram has already effected a dramatic shift in the making and viewing of street art.

This truly global and visually stunning  compendium showcases some of the most breath-taking pieces of street art and graffiti from around the world. Since its genesis on the East Coast of the United States in the late 1960s, street art has travelled to nearly every corner of the globe, morphing into highly ornate and vibrant new styles. This unique atlas is the first truly geographical survey of urban art, revised and updated in 2023 to include new voices, increased female representation and cities emerging as street art hubs. Featuring specially commissioned works from major graffiti and street art practitioners, it offers you an insider’s view of the urban landscape as the artists themselves experience it. Organized geographically, by continent and by city – from New York, Los Angeles and Montreal in North America, through Mexico City and Buenos Aires in Latin America, to London, Berlin and Madrid in Europe, Sydney and Auckland in the Pacific, as well as brand new chapters covering Africa and Asia – it profiles more than 100 of today’s most important artists and features over 700 astonishing artworks. This beautifully illustrated book, produced with the help of many of the artists it features, dispels the idea of such art as a thoughtless defacement of pristine surfaces, and instead celebrates it as a contemporary and highly creative inscription upon the skin of the built environment.