Instafame charts the impact of Instagram--one of the world's most
popular social media platforms--on visual culture in the mere eight
years since its launch. MacDowell traces the intuitive connections
between graffiti, street art, and Instagram, arguing that social
media's unending battle for a viewer's attention is closely aligned
with eye-catching ethos of unsanctioned public art. Beginning with
the observation that the scroll of images on a sideways phone
screen resembles nothing so much as graffiti seen through the
windows of a moving train, Macdowell moves outward to give us a
wide-ranging look at how Instagram has already effected a dramatic
shift in the making and viewing of street art.
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