Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies

Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

• Case studies with questions from a real-world context that bring the theory to life.
• Examples and insights on current issues
• End-of-chapter questions to test the content covered in each chapter
• Website links where students can gather more information on a specific topic or example discussed
• Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.

In K-12 education, your job title or place of work should not prevent you from offering unique insights and pathways for creating change. You have a voice. Working in education today is to continually be on the precipice of change. However, far too many educators don't recognize the power they have to control and shape that change into what's best for students. Individual contributions create collective change, and you are an integral part of the change inevitably happening around you. With that in mind, Ashley Lamb-Sinclair invites you to identify and examine your personal leadership style (or change archetype), which includes what motivates you, how you respond to adversity, how you position yourself in the larger story, how you help move that story forward, and how you deal with the unexpected. How do you create change? You might be a Diplomat if you build relationships and value fairness and integrity. Champion if you are passionate about a cause and advocate for people and ideals. Creative if you approach things through novelty and ingenuity. Storyteller if you are thoughtful, attentive to details, and a clear communicator. Inventor if you are a forward thinker who operates through free experimentation. Sage if you are perceptive, insightful, and persuasive. Investigator if you have an analytical curiosity, ask probing questions, and conduct thorough research. Guardian if you have compassion for and are drawn to nurture and protect others.Many schools tend to ignore or underestimate the powerful catalysts for change that exist in their buildings. Don't let the change story continue without its most vital character-you! Find the lightning bolts of lasting change only you can wield. Become unstoppable!