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Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition): Larry D Kelly, Donald W. Jugenheimer,... Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition)
Larry D Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
R2,347 Discovery Miles 23 470 Out of stock

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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