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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition) Loot Price: R2,347

Discovery Miles 23 470

Repayment Terms: R220 pm x 12*

Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition)

Larry D Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan

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Loot Price R2,347 Discovery Miles 23 470 | Repayment Terms: R220 pm x 12*

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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2011
First published:	2012
Authors:	Larry D Kelly • Donald W. Jugenheimer • Kim Bartel Sheehan
Dimensions:	229 x 152 x 20mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	304
Edition:	3rd New edition
ISBN-13:	978-0-7656-2635-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	0-7656-2635-7
Barcode:	9780765626356