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Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition) Loot Price: R2,393
Discovery Miles 23 930
Repayment Terms: R224 pm x 12*
Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition): Larry D Kelly, Donald W. Jugenheimer,...

Advertising Media Planning - A Brand Management Approach (Hardcover, 3rd New edition)

Larry D Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan

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Loot Price R2,393 Discovery Miles 23 930 | Repayment Terms: R224 pm x 12*

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Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: October 2011
First published: 2012
Authors: Larry D Kelly • Donald W. Jugenheimer • Kim Bartel Sheehan
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 304
Edition: 3rd New edition
ISBN-13: 978-0-7656-2635-6
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-7656-2635-7
Barcode: 9780765626356

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