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Advertising Strategy - A Communication Theory Approach (Hardcover) Loot Price: R2,546
Discovery Miles 25 460
Repayment Terms: R239 pm x 12*
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Advertising Strategy - A Communication Theory Approach (Hardcover): Larry Percy, John Rossiter

Advertising Strategy - A Communication Theory Approach (Hardcover)

Larry Percy, John Rossiter

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Loot Price R2,546 Discovery Miles 25 460 | Repayment Terms: R239 pm x 12*

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General

Imprint: Praeger Publishers Inc
Country of origin: United States
Release date: March 1980
First published: March 1980
Authors: Larry Percy • John Rossiter
Dimensions: 248 x 171 x 31mm (L x W x T)
Format: Hardcover
Pages: 301
ISBN-13: 978-0-275-91692-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 0-275-91692-8
Barcode: 9780275916923

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