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New Seventh Edition Now Available! The rapid advance of social and
digital media technology has changed the landscape of communication
and business entirely. One of the top-selling PR strategy and
campaign texts for several years, the new seventh edition of
Strategic Communications for PR, Social Media and Marketing
features a new author that brings fresh perspectives, current
trends and practices in communications, marketing and business.
Strategic Communications for PR, Social Media and Marketing by
Laurie J. Wilson, Joseph D. Ogden, and Christopher E. Wilson:
Integrates an updated and revised Strategic Communications Matrix
that focuses research, including stakeholder research, on results
that provide a foundation for communication efforts. Presents an
updated and expanded treatment of social and digital media such as
using social media for message amplification rather than just
message delivery and how to leverage social media based on
analytics. Includes a revised Chapter on RFPs with a broader look
at cultivating new business through business pitches. Is
Contemporary! The publication includes new examples, and case
studies taken from today's headlines. In addition, Tips from the
Pros and Matrix Applied vignettes provide advice from successful
communication practitioners.
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Waxahachie (Hardcover)
Kathryn E Eriksen, Laurie J Wilson, Waxahachie Journal
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R842
R691
Discovery Miles 6 910
Save R151 (18%)
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Ships in 10 - 15 working days
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Ennis (Hardcover)
Laurie J Wilson, Peggy Holland Rankin, Ellis County Czech Heritage Society
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R842
R691
Discovery Miles 6 910
Save R151 (18%)
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Ships in 10 - 15 working days
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