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Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015): Lorann Downer Political Branding Strategies - Campaigning and Governing in Australian Politics (Hardcover, 1st ed. 2015)
Lorann Downer
R1,644 Discovery Miles 16 440
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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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