In the 1960s and 1970s, the educational systems in Spain and Latin America underwent comprehensive and ambitious reforms that took place amid a "revolution of expectations" arising from decolonization, global student protests, and the antagonism between capitalist and communist models of development. Deploying new archival research and innovative perspectives, the contributions to this volume examine the influence of transnational forces during the cultural Cold War. They shed new light on the roles played by the United States, non-state actors, international organizations and theories of modernization and human capital in educational reform efforts in the developing Hispanic world.

When the post-war relationship between Spain and America began, Hitler's old ally was an unlikely candidate for US influence. The Cold War changed all this. Soon there were US bases on Spanish territory and a political conjuring trick was under way. This volume examines the public diplomacy strategies that the US government employed to accomplish an almost impossible mission: to keep a warm relationship with a tyrant without drifting apart from his opponents, and to somehow pave the way for a transition to democracy. The book's focus on the perspective of soft power breaks new ground in understanding US-Spanish relations. In so doing, it offers valuable lessons for understanding how public diplomacy has functioned in the past and can function today and tomorrow in transitions to democracy.

This book seeks to address US public diplomacy strategies in Latin America, of particular importance during the 1960s when the leadership of the United States had been questioned after the Cuban revolution. The implicit mandate was "No more Cubas" so that what happened in the Caribbean country would not spread to other countries. The actions of the United States towards its southern neighbors in the first half of the twentieth century are quite well known. In contrast, Latin American scenarios of the Cultural Cold War have remained relatively less well known. The contributors and editors of this volume examine various facets and means of action used by the "U.S. machinery of persuasion" with the aim of disseminating the virtues of its socioeconomic and political model, including both public and private efforts, and the significance of nonstate actors. Subjects examined include the impact of the theory of modernization, anti-Americanism, the deployment of public diplomacy in the region, the activities of the Congress for Cultural Freedom and the Rockefeller Foundation, and the influence of these efforts on sporting, artistic, and musical events. This volume will be value to students and scholars alike interested in Latin American history and history of the Americas.

This book seeks to address US public diplomacy strategies in Latin America, of particular importance during the 1960s when the leadership of the United States had been questioned after the Cuban revolution. The implicit mandate was "No more Cubas" so that what happened in the Caribbean country would not spread to other countries. The actions of the United States towards its southern neighbors in the first half of the twentieth century are quite well known. In contrast, Latin American scenarios of the Cultural Cold War have remained relatively less well known. The contributors and editors of this volume examine various facets and means of action used by the "U.S. machinery of persuasion" with the aim of disseminating the virtues of its socioeconomic and political model, including both public and private efforts, and the significance of nonstate actors. Subjects examined include the impact of the theory of modernization, anti-Americanism, the deployment of public diplomacy in the region, the activities of the Congress for Cultural Freedom and the Rockefeller Foundation, and the influence of these efforts on sporting, artistic, and musical events. This volume will be value to students and scholars alike interested in Latin American history and history of the Americas.