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U.S. Public Diplomacy Strategies in Latin America During the Sixties - Time for Persuasion
Loot Price: R1,187
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U.S. Public Diplomacy Strategies in Latin America During the Sixties - Time for Persuasion
Series: Routledge Studies in the History of the Americas
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This book seeks to address US public diplomacy strategies in Latin
America, of particular importance during the 1960s when the
leadership of the United States had been questioned after the Cuban
revolution. The implicit mandate was "No more Cubas" so that what
happened in the Caribbean country would not spread to other
countries. The actions of the United States towards its southern
neighbors in the first half of the twentieth century are quite well
known. In contrast, Latin American scenarios of the Cultural Cold
War have remained relatively less well known. The contributors and
editors of this volume examine various facets and means of action
used by the "U.S. machinery of persuasion" with the aim of
disseminating the virtues of its socioeconomic and political model,
including both public and private efforts, and the significance of
nonstate actors. Subjects examined include the impact of the theory
of modernization, anti-Americanism, the deployment of public
diplomacy in the region, the activities of the Congress for
Cultural Freedom and the Rockefeller Foundation, and the influence
of these efforts on sporting, artistic, and musical events. This
volume will be value to students and scholars alike interested in
Latin American history and history of the Americas.
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