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For introductory hospitality or tourism courses A comprehensive,
international view of the business of tourism The engaging writing
style and hundreds of updated industry examples make Tourism: The
Business of Hospitality and Travel, 6th Edition, the perfect
textbook for students taking their first hospitality or tourism
class. It views the industry from a holistic, global business
perspective-examining the management, marketing and finance issues
most important to industry members. Chapters reveal an integrated
model of tourism and address consumer behaviour, service quality,
and personal selling. The thoroughness of content and references
also make it suitable for upper-level hospitality and tourism
courses. Readings and integrative cases close each part, and
end-of-chapter exercises allow students to apply their knowledge
and refine their problem-solving and critical-thinking skills. This
edition includes new and updated material on social media, event
management, timeshares, sustainable and marijuana tourism, and the
future of tourism.
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