Besides being a presentation of general statistics, this book's purpose is to show, in a general fashion, how quantified real estate information can assist in the evaluation of both the internal and market forces affecting the value of real estate. The book concludes with a brief summary of techniques, along with suggestions on how individuals or agencies can best use them. An appendix lists available software together with hardware requirements. "Business Information Alert"

Statistics are an undisputed tool in the field of real estate science. Those measuring neighborhood change, economic value, and market effects have long relied on statistics to predict fluctuations and variances in the value of real estate more accurately. The purpose of this book is not to cover similar ground, however, but to show in a more general fashion how quantified real estate information can assist in the evaluation of both the internal and market forces affecting the value of real estate.

From a general presentation on the use of statistics designed to make the reader comfortable with language and procedures, the book goes on to cover such topics as descriptive statistics, index construction, probability, normal distribution, sampling, and inferential statistics, as well as correlation and regression techniques, allowing for more complex statistical analyses. The book concludes with a brief summary of techniques covered, along with suggestions on how individual real estate agents or agencies can proceed with the most basic, yet useful analyses. An appendix documents the types of software available for analyses to be performed on personal computers together with their hardware requirements. Statistics for Real Estate Professionals will be of particular value to real estate agents and specialists who seek a practical understanding of how statistics can improve the analysis of real estate data.

Developed specifically as a professional guide and reference, this unique handbook demystifies demographic analysis for the business person and shows how its principles may be profitably applied in any type of corporate or institutional setting. The basic principles of demographic analysis are carefully explained in the introductory chapters. Following an overview of demographics and demographic change in the United States, Pol looks at various data sources and methods of data selection and use. The author next discussses population composition, geographic concepts, population distribution, and population estimates and projections to familiarize the reader with the role of geography in demographic analysis and the derivation and uses of synthetically produced data. The remainder of the book concentrates on the application of these principles and provides examples of their use in a business framework.

Demography as a discipline is now at the point where its relevance to business decision making is indisputable--and top business management knows this. People who lack an understanding of state-of-the-art demographic techniques, and who cannot adapt to new ways of thinking prompted by demography and demographers, will find themselves significantly disadvantaged in today's competitive business environment. Pol and Thomas thus provide practitioners and students alike with a concise but intensive introduction to the concepts and methods of business demography. They chronicle current demographic trends and explain their meaning for business. With numerous examples drawn from business and industry, they make clear that business demography is truly a decision-making science.

Pol and Thomas introduce basic concepts, then present an overview of recent and future demographic trends. They elaborate on the application of current demographic methods to planning and marketing in the contemporary business environment, and illustrate their points with numerous charts, maps, and sidebars. Pol and Thomas provide many examples of real world situations in which demographic methods, data, perspective, and theory are actively applied. With sections on sources of health care data, the calculation of demographic rates, the demographic resources available and up-to-date statistics on current demographic trends, their book becomes not only a unique resource for professionals, but also a useful text and reference for their colleagues in the academic community.