Demography as a discipline is now at the point where its
relevance to business decision making is indisputable--and top
business management knows this. People who lack an understanding of
state-of-the-art demographic techniques, and who cannot adapt to
new ways of thinking prompted by demography and demographers, will
find themselves significantly disadvantaged in today's competitive
business environment. Pol and Thomas thus provide practitioners and
students alike with a concise but intensive introduction to the
concepts and methods of business demography. They chronicle current
demographic trends and explain their meaning for business. With
numerous examples drawn from business and industry, they make clear
that business demography is truly a decision-making science.
Pol and Thomas introduce basic concepts, then present an
overview of recent and future demographic trends. They elaborate on
the application of current demographic methods to planning and
marketing in the contemporary business environment, and illustrate
their points with numerous charts, maps, and sidebars. Pol and
Thomas provide many examples of real world situations in which
demographic methods, data, perspective, and theory are actively
applied. With sections on sources of health care data, the
calculation of demographic rates, the demographic resources
available and up-to-date statistics on current demographic trends,
their book becomes not only a unique resource for professionals,
but also a useful text and reference for their colleagues in the
academic community.
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