This book is an interdisciplinary anthology grounded in scholarly research that offers a concise but in-depth examination and exposition of leadership that helps readers better grasp the basics of the various aspects of Asian leadership and examines the practices of Asian women leadership across sectors in Asian and western countries. While many leadership books effectively describe leadership styles and/or outline various approaches to leadership, this book focuses on Asian women leadership and illustrates performed styles, experiences, opportunities, challenges and management strategies across sectors ranging from higher education, business, nonprofit organizations, the media industry, politics and social movement to immigration, using both quantitative and qualitative approaches. It can serve as a handy reference for aspiring women leaders, academic researchers, general readers and students who want to study Asian women leadership, work in Asian societies and/or work with Asians.

This book is an interdisciplinary anthology grounded in scholarly research that offers a concise but in-depth examination and exposition of leadership that helps readers better grasp the basics of the various aspects of Asian leadership and examines the practices of Asian women leadership across sectors in Asian and western countries. While many leadership books effectively describe leadership styles and/or outline various approaches to leadership, this book focuses on Asian women leadership and illustrates performed styles, experiences, opportunities, challenges and management strategies across sectors ranging from higher education, business, nonprofit organizations, the media industry, politics and social movement to immigration, using both quantitative and qualitative approaches. It can serve as a handy reference for aspiring women leaders, academic researchers, general readers and students who want to study Asian women leadership, work in Asian societies and/or work with Asians.

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

Drawing on data from three national surveys, three content analyses, computational topic modeling, and rhetorical analysis, The U.S.–China Trade War sheds light on the twenty-first century’s most high-profile contest over global trade to date. Through diverse empirical studies, the contributors examine the effects of news framing and agenda-setting during the trade war in the Chinese and U.S. news media. Looking at the coverage of Chinese investment in the United States, the use of peace and war journalism frames, and the way media have portrayed the trade war to domestic audiences, the studies explore how media coverage of the trade war has affected public opinion in both countries, as well as how social media has interacted with traditional media in creating news. The authors also analyze the roles of traditional news media and social media in international relations and offer insights into the interactions between professional journalism and user-generated content—interactions that increasingly affect the creation and impact of global news. At a time when social media are being blamed for spreading misinformation and rumors, this book illustrates how professional and user-generated media can reduce international conflicts, foster mutual understanding, and transcend nationalism and ethnocentrism.