Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

This book is an interdisciplinary anthology grounded in scholarly research that offers a concise but in-depth examination and exposition of leadership that helps readers better grasp the basics of the various aspects of Asian leadership and examines the practices of Asian women leadership across sectors in Asian and western countries. While many leadership books effectively describe leadership styles and/or outline various approaches to leadership, this book focuses on Asian women leadership and illustrates performed styles, experiences, opportunities, challenges and management strategies across sectors ranging from higher education, business, nonprofit organizations, the media industry, politics and social movement to immigration, using both quantitative and qualitative approaches. It can serve as a handy reference for aspiring women leaders, academic researchers, general readers and students who want to study Asian women leadership, work in Asian societies and/or work with Asians.

This book is an interdisciplinary anthology grounded in scholarly research that offers a concise but in-depth examination and exposition of leadership that helps readers better grasp the basics of the various aspects of Asian leadership and examines the practices of Asian women leadership across sectors in Asian and western countries. While many leadership books effectively describe leadership styles and/or outline various approaches to leadership, this book focuses on Asian women leadership and illustrates performed styles, experiences, opportunities, challenges and management strategies across sectors ranging from higher education, business, nonprofit organizations, the media industry, politics and social movement to immigration, using both quantitative and qualitative approaches. It can serve as a handy reference for aspiring women leaders, academic researchers, general readers and students who want to study Asian women leadership, work in Asian societies and/or work with Asians.