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Showing 1 - 6 of
6 matches in All Departments
Consumer behaviour is the study of how, where, when and why we
conduct the exchange elements of our lives to satisfy our needs and
desires. It is fundamental to marketing as marketing is concerned
with supplying and anticipating customer requirements; therefore
understanding how customers behave is at the very heart of the
marketing concept.
"Consumer Behaviour, 2nd Edition" is more 'student centred' than
the competition, manifested in the use of cases and exercises to be
used in participative and applied ways, reflecting the clear trend
towards student centred and application-based marketing
courses.
Features: Coverage of consumer buying behaviour from a
marketing, rather than a behavioural science perspectiveThe
addition of new journal articles from a range of journals.
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Just Like You (Paperback)
Aquil Khan; Contributions by Lorenzo Maurice Minor; Sadie Mae Evans
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R364
Discovery Miles 3 640
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Ships in 10 - 15 working days
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You Can Alcan (Paperback)
Mae Evans Harris; Introduction by Frederick Brown Harris
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R631
Discovery Miles 6 310
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Ships in 10 - 15 working days
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