Consumer Behaviour 2e (Paperback, 2nd Edition)

Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

"Consumer Behaviour, 2nd Edition" is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.

Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspectiveThe addition of new journal articles from a range of journals.

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	March 2009
First published:	June 2009
Authors:	M E Evans
Dimensions:	252 x 204 x 36mm (L x W x T)
Format:	Paperback
Pages:	576
Edition:	2nd Edition
ISBN-13:	978-0-470-99465-8
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	0-470-99465-7
Barcode:	9780470994658

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