Discover the latest insights in marketing and client relations

for interior designers

To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.

This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.

With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:

Design specialized promotional resources, market research, and personal interactions

Establish a company profile that attracts clients

Find clients who are most likely to want your services

Budget marketing efforts accurately to avoid unnecessary expenses

Handle complaints diplomatically and with minimum problems

Build a better relationship with clients

Create proper contracts and letters of agreement

Set prices that are appropriate for your services

Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing itsservices and maintaining long-term customer relationships.

Thousands of interior design professionals have come to rely on "The Interior Design Business Handbook "for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The "Fifth Edition" of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas.

Complete with more than 75 sample forms and letters, this "Fifth Edition" is a one-stop resource for all aspects of establishing and running an interior design business--from choosing a location and managing day-to-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States.

Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.