Discover the latest insights in marketing and client relations
for interior designers
To be a successful interior designer, it's essential to market
yourself and your firm effectively. A must-read for interior
designers establishing a client base, as well as for seasoned
interior designers aiming to grow their businesses, Marketing and
Client Relations for Interior Designers offers valuable tips on
enhancing client relations and building lasting relationships for a
growing practice.
This step-by-step manual helps you design the marketing program
that best fits your unique practice and provides helpful business
forms to help keep you on target, including staff questionnaires,
planning guides, and design services outlines.
With insight, simplicity, and uncommon sense, industry expert
and authorMary Knackstedt guides design professionals through all
aspects of promoting a design business, including how to:
Design specialized promotional resources, market research, and
personal interactions
Establish a company profile that attracts clients
Find clients who are most likely to want your services
Budget marketing efforts accurately to avoid unnecessary
expenses
Handle complaints diplomatically and with minimum problems
Build a better relationship with clients
Create proper contracts and letters of agreement
Set prices that are appropriate for your services
Brimming with examples and proven strategies from successful,
highly profitable firms that make it easy to apply the book's
marketing techniques to your own business, Marketing and Client
Relations for Interior Designers is your design firm's guide for
business development, successfully marketing itsservices and
maintaining long-term customer relationships.
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