This volume examines relationships between native languages and Yiddish. It highlights the historical and sociolinguistic development of Turkic, Iranian, South Asian, Slavic, Greek, Balkan, Judezmo, Armenian, Georgian, and Basque languages. One of the main focuses is on the adopted post-medieval and pre-modern Yiddish-speaking Ashkenazi homelands of Eastern Europe. The book emphasizes the role of ludic or playful modifications of a language's structures at the colloquial level as sources of linguistic change. And, it goes further to say that expressive language, linguistic iconicity, and etymological analysis can all complement and enrich each other.

There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.