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Knowledge Management for Process, Organizational and Marketing Innovation - Tools and Methods (Hardcover, New) Loot Price: R4,564
Discovery Miles 45 640
Repayment Terms: R428 pm x 12*
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Knowledge Management for Process, Organizational and Marketing Innovation - Tools and Methods (Hardcover, New): Emma...

Knowledge Management for Process, Organizational and Marketing Innovation - Tools and Methods (Hardcover, New)

Emma O'Brien, Seamus Clifford, Mark Southern

Series: Advances in Knowledge Acquisition, Transfer, and Management

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Loot Price R4,564 Discovery Miles 45 640 | Repayment Terms: R428 pm x 12*

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There has been a significant increase in knowledge-driven industries over the past decade. Despite the importance of knowledge in the innovation process, little research has been conducted into how knowledge management can be applied to make the innovation process more effective. Knowledge Management for Process, Organizational and Marketing Innovation: Tools and Methods outlines different tools and technologies that can be applied depending on the type of innovation an organization desires. It provides concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it.

General

Imprint: IGI Global
Country of origin: United States
Series: Advances in Knowledge Acquisition, Transfer, and Management
Release date: October 2010
First published: October 2010
Editors: Emma O'Brien • Seamus Clifford • Mark Southern
Dimensions: 280 x 216 x 19mm (L x W x T)
Format: Hardcover
Pages: 350
Edition: New
ISBN-13: 978-1-61520-829-6
Categories: Books > Business & Economics > Business & management > Management of specific areas > General
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LSN: 1-61520-829-1
Barcode: 9781615208296

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