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Scavolini has been Italy's favorite kitchen brand since 1984 and is
now preparing to celebrate half a century of activity and market
presence since its founding in 1962. High quality products and
services, attention to clients' needs, competitive prices: these
qualities led to Scavolini becoming the number one brand in the
Italian kitchen unit sector; this prepared it for entry into
international markets, and today the company boasts a presence in
more than fifty countries and its name is synonymous with style and
Italian design. The publication will be structured as follows: a) a
general part dealing with Scavolini and its relationship to
contemporary changes in the domestic landscape (comparison with
American and European examples of fitted kitchens from the 1940s
and 50s and the later development of an "Italian way" of making
kitchens);b) a portfolio of images curated especially for the book
by the great Italian photographer Gabriele Basilico: Scavolini the
company, the people, the places; c) Scavolini's "identity card," an
extensive and multi-faceted account of the company supported by
numerous informative images and tables: the birth of Scavolini in
the context of the Pesaro industrial area; historic Scavolini
kitchen models; Scavolini advertising; the production system;
interviews with the main players.
Over centuries, the transnational Alpine region Tyrol - South Tyrol
- Trentino (Alto Adige) has developed along ancient trade routes
between Germany and Austria on one side of the Alps and northern
Italy on the other. Similar to the region's modern and contemporary
architecture, its product design is in many cases rooted in a rich
local tradition of craftsmanship. Yet since the 1920s, this
multi-lingual region has also proven its remarkable openness to
European modernism's most progressive movements and become an
unexpected laboratory for technical and formal exploration in the
middle of the continent. Design from the Alps, published to
coincide with an exhibition at museum Kunst Meran in autumn 2019,
tells the story of a century of product design from Tyrol - South
Tyrol - Trentino, highlighting the vast variety of discoveries and
innovations that have emerged there. Featured artists include,
among others, Fortunato Depero (1892-1960), whose experiments were
inspired by the Secondo Futurismo, Gino Pollini (1903-91), a
pioneer of the interwar period, as well as the celebrated
architects and designers Lois Welzenbacher (1889-1955), Clemens
Holzmeister (1886-1983), and Ettore Sottsas (1917-2007). Lavishly
illustrated, the book follows the many protagonists of this at the
same time heterogenous and collectively strong scene and offers an
insightful tour d'horizon of the manifaceted design culture of
western Austria and northern Italy. Text in English, German and
Italian.
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