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This unusual volume seeks to accomplish three related goals: * to
assess the extent and limits of media power in election campaigns *
to extend the concept of media agenda-setting to include the
contributions of powerful news sources in the process of election
agenda formation * to evaluate the impact of national system
variables (differences in political and media systems) on the
balance of party and media forces in the formation of campaign
agendas In the process, it searches for ways of measuring the
discretionary power of the media in electoral politics, testing
this in terms of the relative ability of journalists and
politicians to shape election campaign agendas.
This book discusses two related themes concerning the role and
processes of mass communication in society. The first deals with
questions regarding the power of the media: how should it be
defined? how is it wielded and by whom? are previous approaches and
answers to such questions adequate? The second theme revolves
around the divisions between the liberal pluralist and Marxist
approaches to the analysis of the nature of the media. These
divisions have, in recent years, been fundamental to the debate
concerning the understanding of the role of mass communication, and
the examination of them in this book will challenge the reader to
look more closely at a number of assumptions that have long been
taken for granted.
This unusual volume seeks to accomplish three related goals: * to
assess the extent and limits of media power in election campaigns *
to extend the concept of media agenda-setting to include the
contributions of powerful news sources in the process of election
agenda formation * to evaluate the impact of national system
variables (differences in political and media systems) on the
balance of party and media forces in the formation of campaign
agendas In the process, it searches for ways of measuring the
discretionary power of the media in electoral politics, testing
this in terms of the relative ability of journalists and
politicians to shape election campaign agendas.
Since the 1970s the role of the mass media in the world of politics
has become increasingly influential, controversial and disturbing.
In an analysis of systems of political communication, the authors
trace the origins and development of this "crisis of communication
for citizenship". They provide detailed critiques of the
relationship between British and American broadcasters and
politicians, and of political communication in election campaigns
since the late 1960s. They trace the roots of the problem to the
contemporary social and political environment, characterized by an
increasingly disaffected public whose ability to make sense of
civic problems is increasingly confounded and frustrated. Looking
to the future, they consider how political communication might be
improved within the context of a restructured public sphere.
Examines the power of the media and the divisions between the liberal pluralist and the Marxist approaches to the analysis of the nature of the media.
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