This unusual volume seeks to accomplish three related goals: * to
assess the extent and limits of media power in election campaigns *
to extend the concept of media agenda-setting to include the
contributions of powerful news sources in the process of election
agenda formation * to evaluate the impact of national system
variables (differences in political and media systems) on the
balance of party and media forces in the formation of campaign
agendas In the process, it searches for ways of measuring the
discretionary power of the media in electoral politics, testing
this in terms of the relative ability of journalists and
politicians to shape election campaign agendas.
General
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