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Strategy Beyond Markets (Hardcover)
Brian Silverman; Edited by John M. de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, Richard G. Vanden Bergh
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R4,921
Discovery Miles 49 210
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Ships in 12 - 17 working days
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Strategy Beyond Markets examines how the strategies employed by
firms affect long run value. Scholars in this field focus their
attention on firm interactions with entities other than the firm's
primary market stakeholders. These stakeholders include
international NGOs, environmental groups, local communities,
regulators, politicians and the courts. This book is organized
around three themes: Public politics, private politics, and
integrated political strategy. In public politics, firms use
sophisticated instruments (e.g., campaign funding, committee
participation) to influence local, national, and international
political environments. In private politics, firms work closely
with NGOs and other special interest groups to preempt unfavorable
policy, react swiftly to crises, and proactively develop socially
responsible strategies. Additionally, firms that are heavily
influenced by politics are more likely to craft integrated
political strategy as part of a more comprehensive plan. This
special issue comprises papers from preeminent scholars including
David Baron, Jean-Philippe Bonardi, Daniel Diermeier, Thomas Lyon,
John Maxwell, Ken Shotts, and Dennis Yao.
Digital transformation is much more than building a digital
infrastructure to gather and process data. It is about
understanding how digital technologies enable the creation of
innovative services and products. It is about identifying new
competitive positions and business models and thinking critically
about how to both create and capture value. Strategy in the Digital
Age directly engages these concerns and provides a comprehensive
roadmap for planning a successful digital strategy and executing a
digital transformation in organizations. Covering major topics such
as big tech, data analytics, artificial intelligence, blockchain,
cryptocurrency, autonomy, cybersecurity, data privacy, and
antitrust, strategy expert Michael Lenox outlines a set of novel,
original frameworks to help those undertaking digital
transformation at their organization devise their strategy. Readers
will also come away with a greater understanding of how to navigate
the human dimension of digital transformation and tackle the
numerous social and policy challenges raised by digital technology.
With insights from major companies such as Spotify, Facebook, and
Uber, Lenox delivers a compelling volume that offers both a
foundational understanding of this dynamic environment and an
action plan for those seeking a path to digital strategy
implementation for their organization.
Time is of the essence. Climate change looms as a malignant force
that will reshape our economy and society for generations to come.
If we are going to avoid the worst effects of climate change, we
are going to need to effectively "decarbonize" the global economy
by 2050. This doesn't mean a modest, or even a drastic, improvement
in fuel efficiency standards for automobiles. It means 100 percent
of the cars on the road being battery-powered or powered by some
other non-carbon-emitting powertrain. It means 100 percent of our
global electricity needs being met by renewables and other
non-carbon-emitting sources such as nuclear power. It means
electrifying the global industrials sector and replacing
carbon-intensive chemical processes with green alternatives,
eliminating scope-one emissions-emissions in production-across all
industries, particularly steel, cement, petrochemicals, which are
the backbone of the global economy. It means sustainable farming
while still feeding a growing global population. Responding to the
existential threat of climate change, Michael Lenox and Rebecca
Duff propose a radical reconfiguration of the industries
contributing the most, and most harmfully, to this planetary
crisis. Disruptive innovation and a particular calibration of
industry dynamics will be key to this change. The authors analyze
precisely what this might look like for specific sectors of the
world economy-ranging from agriculture to industrials and building,
energy, and transportation-and examine the possible challenges and
obstacles to introducing a paradigm shift in each one. With regards
to existent business practices and products, how much and what kind
of transformation can be achieved? The authors assert that markets
are critical to achieving the needed change, and that they operate
within a larger scale of institutional rules and norms. Lenox and
Duff conclude with an analysis of policy interventions and
strategies that could move us toward clean tech and decarbonization
by 2050.
Increasingly, business leaders are tasked with developing new
products, services, and business models that minimize environmental
impact while driving economic growth. It's a tall order-and a call
that is only getting louder. In Can Business Save the Earth?,
Michael Lenox and Aaron Chatterji explain just how the private
sector can help. Many believe that markets will inevitably demand
sustainable practices and force them to emerge. But Lenox and
Chatterji see it differently. Based on more than a decade of
research and work with companies, they argue that a bright green
future is only possible with dramatic innovation across multiple
sectors at the same time. To achieve this, a broader ecosystem of
players-including inventors, executives, customers, investors,
activists, and governments-all must play a role. The book outlines
how and the extent to which each group can serve as a driver of
green growth. Then, Lenox and Chatterji identify where economic
incentives currently exist, or could exist with institutional
change, and ultimately address the larger question of how far
well-coordinated efforts can take us in addressing the current
environmental crisis.
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