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Books > Business & Economics > Business & management > Business negotiation
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The Decarbonization Imperative - Transforming the Global Economy by 2050 (Hardcover)
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The Decarbonization Imperative - Transforming the Global Economy by 2050 (Hardcover)
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Time is of the essence. Climate change looms as a malignant force
that will reshape our economy and society for generations to come.
If we are going to avoid the worst effects of climate change, we
are going to need to effectively "decarbonize" the global economy
by 2050. This doesn't mean a modest, or even a drastic, improvement
in fuel efficiency standards for automobiles. It means 100 percent
of the cars on the road being battery-powered or powered by some
other non-carbon-emitting powertrain. It means 100 percent of our
global electricity needs being met by renewables and other
non-carbon-emitting sources such as nuclear power. It means
electrifying the global industrials sector and replacing
carbon-intensive chemical processes with green alternatives,
eliminating scope-one emissions-emissions in production-across all
industries, particularly steel, cement, petrochemicals, which are
the backbone of the global economy. It means sustainable farming
while still feeding a growing global population. Responding to the
existential threat of climate change, Michael Lenox and Rebecca
Duff propose a radical reconfiguration of the industries
contributing the most, and most harmfully, to this planetary
crisis. Disruptive innovation and a particular calibration of
industry dynamics will be key to this change. The authors analyze
precisely what this might look like for specific sectors of the
world economy-ranging from agriculture to industrials and building,
energy, and transportation-and examine the possible challenges and
obstacles to introducing a paradigm shift in each one. With regards
to existent business practices and products, how much and what kind
of transformation can be achieved? The authors assert that markets
are critical to achieving the needed change, and that they operate
within a larger scale of institutional rules and norms. Lenox and
Duff conclude with an analysis of policy interventions and
strategies that could move us toward clean tech and decarbonization
by 2050.
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