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* Fills a gap in the current Business and Management literature by
addressing the relationship between a brand's visual identity and
their stakeholders. * Combines a literature-based and theoretical
approach with real life case studies from a broad range of
industries. * Covers the full process of corporate brand design
management, making the book suitable recommended reading for a
broad range of modules and disciplines.
* Fills a gap in the current Business and Management literature by
addressing the relationship between a brand's visual identity and
their stakeholders. * Combines a literature-based and theoretical
approach with real life case studies from a broad range of
industries. * Covers the full process of corporate brand design
management, making the book suitable recommended reading for a
broad range of modules and disciplines.
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