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Corporate Brand Design - Developing and Managing Brand Identity (Paperback) Loot Price: R1,298
Discovery Miles 12 980
Repayment Terms: R122 pm x 12*
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Corporate Brand Design - Developing and Managing Brand Identity (Paperback): Mohammad Mahdi Foroudi, Pantea Foroudi

Corporate Brand Design - Developing and Managing Brand Identity (Paperback)

Mohammad Mahdi Foroudi, Pantea Foroudi

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Loot Price R1,298 Discovery Miles 12 980 | Repayment Terms: R122 pm x 12*

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* Fills a gap in the current Business and Management literature by addressing the relationship between a brand's visual identity and their stakeholders. * Combines a literature-based and theoretical approach with real life case studies from a broad range of industries. * Covers the full process of corporate brand design management, making the book suitable recommended reading for a broad range of modules and disciplines.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: September 2021
First published: 2022
Authors: Mohammad Mahdi Foroudi • Pantea Foroudi
Dimensions: 246 x 174 x 19mm (L x W x T)
Format: Paperback
Pages: 270
ISBN-13: 978-0-367-51502-7
Categories: Books > Arts & Architecture > The arts: general issues > General
Books > Arts & Architecture > Industrial / commercial art & design > General
Books > Business & Economics > Economics > General
Books > Computing & IT > Internet > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-367-51502-4
Barcode: 9780367515027

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