Although the concept of public diplomacy has been part of America's wartime strategy as far back as the Revolutionary War, the term itself is relatively new. In the wake of the events of September 11 and the ensuing War on Terror, there has been an increasing awareness of the negative global image of the United States and intense concern over how communication may be used to improve that image. Within that context, the concept and term public diplomacy have become more notable among practitioners and the American public. Yet public diplomacy has mostly been neglected by scholars and only recently begun to attract academic attention. This volume of The ANNALS commences the first collection of scholarly articles focusing on public diplomacy--the practice through which international actors attempt to advance the ends of policy by engaging with foreign publics--and examines it as an international phenomenon and an important component of statecraft. Most of the papers of this compelling volume sprang from the Center on Public Diplomacy, at the University of Southern California, which launched the first master's degree program in public diplomacy. Although many of the authors provide practitioner experiences to their work, they write from the perspective of academic disciplines. The opening section provides a solid foundation for the theoretical understanding of public diplomacy, with six papers written from a variety of disciplines, including communication, international relations, history, and politics. Next, the focus turns to how practitioners implement public diplomacy. By studying the popular tools of public diplomacy, the second section considers the roles of place branding, international broadcasting, and exchange programs. Although grounded in American scholarship, this volume acknowledges that the concept of public diplomacy is international. Featuring case studies that stretch beyond the United States to Venezuela, Cuba, and China, the final section provides an international composition of the role public diplomacy. Researchers, students, and practitioners alike will find this leading-edge collection of articles to inspire future debate, research, and inquiry in a field of study that is ripe for growth.

"British propaganda brought America to the brink of war, and left it to the Japanese and Hitler to finish the job". So concludes Nicholas Cull in this absorbing study of how the United States was transformed from isolation to belligerence in the years before the attack on Pearl Harbor. From the moment it realized that all was lost without American aid, the British Government employed a host of persuasive tactics to draw the U.S. to its rescue. With the help of talents as varied as those of matinee idol Leslie Howard, Oxford philosopher Isaiah Berlin and society photographer Cecil Beaton, no section of America remained untouched and no methodfrom Secret Service intrigue to the publication of horrifying pictures of Nazi atrocities - remained untried. The British sought and won the support of key journalists and broadcasters, including Edward R. Murrow, Dorothy Thompson, and Walter Winchell: Hollywood film makers also played a willing part. Cull details these and other propaganda activities, covering the entire range of the British effort. A fascinating story of how a foreign country promoted America's involvement in its greatest war, Selling War will appeal to all those interested in the modern cultural and political history of Britain and the United States.

This book is a timely resource for the debate around "revitalizing" Canada's public diplomacy, bringing together some of the top scholars of Canadian public diplomacy and practitioners past and present to build a one-stop shop for thinking on the past, present, and future of Canadian engagement with foreign publics. The volume builds on Justin Trudeau's media profile and the success of Canada's image in 2016 but does not stop at the Niagara frontier post. Canada is a significant and under-discussed case of public diplomacy, and its experience as a middle power is more likely to be applicable to others than the experience of the usual case of the United States. Offering a comprehensive discussion of a major non-US case in contemporary public diplomacy and soft power, contributors also explore new angles of public diplomacy, including city, gift, art, and archaeological diplomacy as well as digital diplomacy.

Although the concept of public diplomacy has been part of America's wartime strategy as far back as the Revolutionary War, the term itself is relatively new. In the wake of the events of September 11 and the ensuing War on Terror, there has been an increasing awareness of the negative global image of the United States and intense concern over how communication may be used to improve that image. Within that context, the concept and term public diplomacy have become more notable among practitioners and the American public. Yet public diplomacy has mostly been neglected by scholars and only recently begun to attract academic attention. This volume of The ANNALS commences the first collection of scholarly articles focusing on public diplomacy--the practice through which international actors attempt to advance the ends of policy by engaging with foreign publics--and examines it as an international phenomenon and an important component of statecraft. Most of the papers of this compelling volume sprang from the Center on Public Diplomacy, at the University of Southern California, which launched the first master's degree program in public diplomacy. Although many of the authors provide practitioner experiences to their work, they write from the perspective of academic disciplines. The opening section provides a solid foundation for the theoretical understanding of public diplomacy, with six papers written from a variety of disciplines, including communication, international relations, history, and politics. Next, the focus turns to how practitioners implement public diplomacy. By studying the popular tools of public diplomacy, the second section considers the roles of place branding, international broadcasting, and exchange programs. Although grounded in American scholarship, this volume acknowledges that the concept of public diplomacy is international. Featuring case studies that stretch beyond the United States to Venezuela, Cuba, and China, the final section provides an international composition of the role public diplomacy. Researchers, students, and practitioners alike will find this leading-edge collection of articles to inspire future debate, research, and inquiry in a field of study that is ripe for growth.