Die Plasmaphysik ist eines der lebendigsten Forschungsgebiete der modernen Physik. Der Grossteil des sichtbaren Universums liegt in der Form von Plasmen vor. Hier auf der Erde ist eines der ambitioniertesten Ziele die Energiegewinnung aus der kontrollierten Kernverschmelzung.
Robert Goldston und Paul Rutherford forschen beide am Plasma Physics Laboratory der Princeton University, einem der weltweit fuhrenden Institute der Plasmaphysik.
In diesem Lehrbuch fur Physik- und Ingenieurstudenten nach dem Vordiplom bereiten sie den Stoff didaktisch geschickt auf. Zahlreiche Ubungsaufgaben dienen zur Lernkontrolle."

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.

The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study.

The city below the hill is a detailed investigation of social conditions in a working class quarter of Montreal during the 1890s. Based on a house-to-house survey of the neighbourhood, this study catalogues and analyses the life of working people after the first years of rapid industrialization. Sir Herbert Brown Ames was one of the first to recognize that urbanization was inevitable and to set about improving the quality of city life. In this study, first published in book form in 1897, he moves towards the concept of urban ecology-the city is an organism defined by, and expressing itself in, a myriad of social and economic phenomena. As an organic whole its well-being depends upon the well-being of all its citizens. Within this pioneering work are the seeds of the town planning and social welfare movements that later tried to change the urban landscape. The city below the hill is crammed with facts and statistical analyses of late nineteenth century urban workers. A landmark in the development of urban consciousness in Canada and of sociological research, it is one of the first major efforts to solve problems that are still with us.

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.