0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R500 - R1,000 (3)
  • R1,000 - R2,500 (4)
  • -
Status
Brand

Showing 1 - 7 of 7 matches in All Departments

The Adman's Dilemma - From Barnum to Trump (Paperback): Paul Rutherford The Adman's Dilemma - From Barnum to Trump (Paperback)
Paul Rutherford
R970 Discovery Miles 9 700 Ships in 12 - 19 working days

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Plasmaphysik (German, Paperback, Softcover reprint of the original 1st ed. 1998): R.J. Goldston, Paul Rutherford Plasmaphysik (German, Paperback, Softcover reprint of the original 1st ed. 1998)
R.J. Goldston, Paul Rutherford; Translated by Timothy Striker
R1,927 Discovery Miles 19 270 Ships in 10 - 15 working days

Die Plasmaphysik ist eines der lebendigsten Forschungsgebiete der modernen Physik. Der Grossteil des sichtbaren Universums liegt in der Form von Plasmen vor. Hier auf der Erde ist eines der ambitioniertesten Ziele die Energiegewinnung aus der kontrollierten Kernverschmelzung.
Robert Goldston und Paul Rutherford forschen beide am Plasma Physics Laboratory der Princeton University, einem der weltweit fuhrenden Institute der Plasmaphysik.
In diesem Lehrbuch fur Physik- und Ingenieurstudenten nach dem Vordiplom bereiten sie den Stoff didaktisch geschickt auf. Zahlreiche Ubungsaufgaben dienen zur Lernkontrolle."

Endless Propaganda - The Advertising of Public Goods (Paperback): Paul Rutherford Endless Propaganda - The Advertising of Public Goods (Paperback)
Paul Rutherford
R1,576 Discovery Miles 15 760 Ships in 10 - 15 working days

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.

The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study.

A Victorian Authority - The Daily Press in Late Nineteenth-Century Canada (Paperback): Rutherford Paul Rutherford A Victorian Authority - The Daily Press in Late Nineteenth-Century Canada (Paperback)
Rutherford Paul Rutherford
R1,132 Discovery Miles 11 320 Ships in 10 - 15 working days
Saving the Canadian City, the first phase 1880-1920 - An Anthology of Early Articles on Urban Reform (Paperback): Paul... Saving the Canadian City, the first phase 1880-1920 - An Anthology of Early Articles on Urban Reform (Paperback)
Paul Rutherford
R1,240 Discovery Miles 12 400 Ships in 10 - 15 working days
Weapons of Mass Persuasion - Marketing the War Against Iraq (Paperback, 2nd Revised edition): Paul Rutherford Weapons of Mass Persuasion - Marketing the War Against Iraq (Paperback, 2nd Revised edition)
Paul Rutherford
R788 Discovery Miles 7 880 Ships in 12 - 19 working days

With nearly sixty percent of Americans initially against a pre-emptive war without sanction from the United Nations, and even higher anti-war numbers in most other nations of the world, the 2003 war against Iraq quickly became an enormous public relations challenge for the George W. Bush administration. The subject of "Weapons of Mass Persuasion" is a war in which American patriotism became so mired in commercial jingoism that the demarcations between entertainment and political conduct disappeared completely.

In this engaging and disturbing book, Paul Rutherford shows how the marketing campaign for the war against Iraq was constructed and carried out. He argues that not only was the campaign a new chapter in the presentation of real-time war as pop culture, but that its deeper implications have now come to constitute part of the history of modern democracy. Situating the war against Iraq within an existing tradition of war as narrative, spectacle, and, more broadly, commodity, Rutherford offers a brief overview of the history of civic advertising and propaganda, then examines in detail the different dimensions of three weeks of war presented to North Americans as it became a branded conflict, processed and cleansed to appeal to the well-established tastes of veteran consumers of popular culture.

Including incisive analyses of visual material - speeches, editorial cartoons, and media political commentary, but particularly news reports of such sound bite events as the bombing of Baghdad, the toppling of the Hussein statue, and the rescue of captured soldier Private Jessica Lynch - as well as extensive polling data from around the world and interviews with the actual consumers of war, "Weapons of Mass Persuasion" chronicles the making of a Hollywood war: fast-paced and heroic, pitting the forces of good against the forces of evil to achieve a triumphant, sanitized, and commodified outcome. Not since Naomi Klein's "No Logo" have the gods of marketing and the art of commercialism been so thoroughly disrobed.

The City Below The Hill - The Slums of Montreal, 1897 (Paperback): Herbert Brown Ames The City Below The Hill - The Slums of Montreal, 1897 (Paperback)
Herbert Brown Ames; Introduction by Paul Rutherford
R893 Discovery Miles 8 930 Ships in 10 - 15 working days

The city below the hill is a detailed investigation of social conditions in a working class quarter of Montreal during the 1890s. Based on a house-to-house survey of the neighbourhood, this study catalogues and analyses the life of working people after the first years of rapid industrialization. Sir Herbert Brown Ames was one of the first to recognize that urbanization was inevitable and to set about improving the quality of city life. In this study, first published in book form in 1897, he moves towards the concept of urban ecology-the city is an organism defined by, and expressing itself in, a myriad of social and economic phenomena. As an organic whole its well-being depends upon the well-being of all its citizens. Within this pioneering work are the seeds of the town planning and social welfare movements that later tried to change the urban landscape. The city below the hill is crammed with facts and statistical analyses of late nineteenth century urban workers. A landmark in the development of urban consciousness in Canada and of sociological research, it is one of the first major efforts to solve problems that are still with us.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
1 Recce: Volume 3 - Onsigbaarheid Is Ons…
Alexander Strachan Paperback R380 R356 Discovery Miles 3 560
The Love Song Of Andre P. Brink - A…
Leon De Kock Paperback  (1)
R460 Discovery Miles 4 600
101 Water Wise Ways
Helen Moffett Paperback  (1)
R150 R136 Discovery Miles 1 360
Nicole - The True Story Of A Great White…
Richard Peirce Paperback  (1)
R220 Discovery Miles 2 200
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R144 Discovery Miles 1 440
Safari Nation - A Social History Of The…
Jacob Dlamini Paperback R330 R298 Discovery Miles 2 980
Freestyle Cooking With Chef Ollie
Oliver Swart Hardcover R450 R406 Discovery Miles 4 060
Imtiaz Sooliman And The Gift Of The…
Shafiq Morton Paperback  (1)
R360 R324 Discovery Miles 3 240
Light Through The Bars - Understanding…
Babychan Arackathara Paperback R30 R28 Discovery Miles 280
Being There - Backstories From The…
Tony Leon Paperback R350 R270 Discovery Miles 2 700

 

Partners