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This book deals with how companies can involve customers or users
in order to learn with them in the field of service-based business
development. It presents a variety of customer-involvement
approaches, methods for learning with customers, and the results of
case studies conducted in both service and manufacturing companies
focusing on value-creation through services.Based on research
carried out by several research groups around the world, as well as
on illustrative cases, the book creates new actionable knowledge
regarding customer-involvement which will be useful for both
practitioners and scholars.Benefits for readers include: an
understanding of the business potential of learning with customers
and other users; an overview of the fields of new service
development and customer-involvement with regard to concepts,
theoretical frameworks, and models, in addition to strategies and
techniques for involving users in fruitful ways during the
innovation process; an illustration of the cases based on the
results of empirical studies; and managerial implications and
guidelines regarding how to manage customer-involvement during the
different phases of the new service and business development
process.
Service innovation is a concept that, for the last decade, has
received increased attention both among academics as well as
practitioners. However, service innovation is a multi-fragmented
concept which often induces confusion. The main purpose of the book
is to discuss and explain what service innovation is, based on
contemporary research. It explains service innovation from three
different perspectives: stimulation, realization, and value
capture.Stimulation: Focuses on the front-end of service
innovation. It deals with structures, cultures, and processes that
stimulates innovation. Idea management will be a central part of
this, where the specifics with handling service ideas, both
internally and externally, are illuminated.Realization: Deals with
aspects on how to realize service innovations. This includes
different aspects such as specific tools to be used for developing
services, and also processes such as service design which aims to
receive a better understanding of the customer or user. As
co-creation is an important aspect of service innovation, this will
also be dealt with. Finally, as many service innovations require
behavior change (internally within the organization and externally
among the receiving parties), this will also be covered.Value
capture: Companies transitioning to become more service-oriented
discover the need to reconsider old business models in order to
capitalize on their service offerings. Services are often taken for
granted and included in the price. This book will addresses the
problem of going 'from free to fee'. In addition, the book also
deals with the difficulties that involve moving from a traditional
product-oriented logic to a more contemporary service-logic.
This book presents the proceedings of the First International
EURO-PAR Conference on Parallel Processing, held in Stockholm,
Sweden in August 1995. EURO-PAR is the merger of the former PARLE
and CONPAR-VAPP conference series; the aim of this merger is to
create the premier annual scientific conference on parallel
processing in Europe.
The book presents 50 full revised research papers and 11 posters
selected from a total of 196 submissions on the basis of 582
reviews. The scope of the contributions spans the full spectrum of
parallel processing ranging from theory over design to application;
thus the volume is a "must" for anybody interested in the
scientific aspects of parallel processing or its advanced
applications.
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