Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: * How neuromarketing works * Insights from the latest neuromarketing research * How to apply neuromarketing strategies to any level of advertising or marketing, on any budget * Practical techniques to help your customers develop bonds with your products and services * The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

Did you know that that you - like the vast majority of people - are designed to put on weight. Yes, you read that correctly: your brain - just like the brain of anyone else - is designed to make you eat and to avoid losing weight. In this groundbreaking book, Dr Peter Steidl explains not only why dieting is a health hazard, but also why diets typically don't work. He presents a very different approach to losing weight, based on neuroscience research. More importantly, he presents simple ways of breaking down the barriers that hold you back - or, if you can't break them down, how to get around them. If you want to reach your Happy Weight, then this is the book you should read 'I have written this book for the many dieters who try to lose weight yet don't succeed, and who are sick and tired of being on a diet treadmill and want to put a life-long solution in place. If this includes you, then I sincerely hope you will find the content of this book useful and that you will act on it. This will allow you to not only shed weight but to reach and maintain your Happy Weight without struggle or sacrifice. After all the goal we all share is to have a happy, healthier life. Finding our Happy Weight can make a solid contribution to that ' Dr Peter Steidl