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Consumer society is an unquestionably complex social construct.
However, after decades of unremitting dominance there are signs
emerging that it is starting to falter, both as a coherent and
durable system of social organization and as a strategy for
societal advancement. Debates concerning how we can transition
beyond present energy- and materials-intensive consumer society are
beginning to gain greater salience. Social Change and the Coming of
Post-Consumer Society aims to develop more complete appreciation of
the relevant processes of social change and to identify effective
interventions that could enable a transition to supersede consumer
society. Bringing together leading interdisciplinary experts on
social change, the book identifies and analyzes several ongoing
small- and modest-scale social experiments. Possibilities for
macro-scale change from the interlinked perspectives of culture,
economics, finance, and governance are then explored. These
contributions expose the systemic problems that are emblematic of
the current condition of consumer society, specifically the
unsustainability of prevailing consumption practices and lifestyles
and the persistence of inequalities. These observations are
summarized and extended in the final chapter of the book. This
volume will be of great interest to students and scholars of
sustainable consumption, sustainability transitions, environmental
sociology, and sustainable development.
Consumer society is an unquestionably complex social construct.
However, after decades of unremitting dominance there are signs
emerging that it is starting to falter, both as a coherent and
durable system of social organization and as a strategy for
societal advancement. Debates concerning how we can transition
beyond present energy- and materials-intensive consumer society are
beginning to gain greater salience. Social Change and the Coming of
Post-Consumer Society aims to develop more complete appreciation of
the relevant processes of social change and to identify effective
interventions that could enable a transition to supersede consumer
society. Bringing together leading interdisciplinary experts on
social change, the book identifies and analyzes several ongoing
small- and modest-scale social experiments. Possibilities for
macro-scale change from the interlinked perspectives of culture,
economics, finance, and governance are then explored. These
contributions expose the systemic problems that are emblematic of
the current condition of consumer society, specifically the
unsustainability of prevailing consumption practices and lifestyles
and the persistence of inequalities. These observations are
summarized and extended in the final chapter of the book. This
volume will be of great interest to students and scholars of
sustainable consumption, sustainability transitions, environmental
sociology, and sustainable development.
In the time it takes to read this sentence, about fifteen people
will be added to the world's population. Read the sentence again,
and there will be thirty. Tomorrow, each of these people will be
demanding greater prosperity. Production and consumption are
increasing fast but will have to grow even faster in the future to
keep up with population growth and a world increasingly divided by
inequality. How should we react to these trends? Certainly, many
use growth figures to forecast disaster. But there is an
alternative vision: one of a sustainable future, in which growth is
seen not as a threat, but as the driving force behind innovation.
This is the scenario worked out in the Netherlands by Sustainable
Technology Development (STD), a five-year programme of research and
"learning-by-doing" based on setting up new innovation networks and
working with new methods to search for sustainable technological
solutions. In order to make sustainability tangible, STD made a
leap in time. What human needs will have to be satisfied fifty
years from now? Taking a sustainable future vision as a starting
point, STD demonstrated what steps we should take today for new
technologies and systems to be in place in time. These results are
now available for the first time in a comprehensive, specifically
written English-language book, together with a description of the
unique working method of STD and the results and key lessons from a
set of the programme's illustrative case studies. This book serves
as a manual for industry, governments and social leaders wanting to
prepare themselves for a sustainable future. Sustainable Technology
Development sets out the programme's underpinning philosophy and
describes its approach, methods and findings. Delivering
sustainability means finding ways to meet human needs using a
fraction of the natural resources we use today. The world's richer
nations would be wise to target at least ten-fold improvements by
2050 in the productivity with which conventional natural resources
and environmental services are used. And they need to bring new,
sustainable resources on-stream to augment the resource base and
replace the use of unsustainable alternatives. Sustainable
Technology Development marks a significant contribution to our
understanding of innovation processes and how these might be
influenced in favour of sustainable technology development. In
principle, technology could play a pivotal role in sustainable
development. Whether it does or not depends on whether innovators
can be encouraged to make this an explicit goal, adopt long-term
time-horizons and search for renewable technologies. Given the long
lead-times involved, there is no time to waste in beginning the
search. The STD programme has begun to make inroads into one of the
most urgent of all needs concerning sustainable development: that
for innovation in the innovation process itself.
In many parts of the world, there is a crisis of mobility. The
choices we have made over the past 200 years on modes and
technologies of transport have brought us unprecedented global
interaction and in many respects increased personal freedom.
However, all this mobility has come at a cost to society, to the
economy and to the environment. Mobility is in crisis, but few seem
aware of the full extent of it. Though most people will be aware of
congestion, accidents (although this aspect is often overlooked),
parking restrictions or fuel prices, few will have considered the
effects of the dramatic increase in mobility expected in China,
India and elsewhere. Nor do many people in their daily lives
consider the impact of climate change on our environment and the
contribution our cars make to it. It is often thought that
technology alone can solve this problem. For some observers,
salvation could be achieved by means of hydrogen fuel cells, by
hybrid cars, or by increased fuel efficiency, or even by telematics
to reduce congestion. This book shows that "technology" may well
not be enough in itself and that for a genuinely sustainable
transport future far more radical change - affecting many aspects
of society - is needed. It is likely, for example, that new
business models are needed, as well as users and consumers adopting
new forms of behaviour. Disruptive technological innovation may
well contribute, but needs to be induced by a combination of market
forces and government regulation. Many studies touch on transport
and mobility issues and more mainstream books aimed at challenging
the dominance of automobility are common, yet works dealing with
the longer-term strategic, theoretical and broader conceptual
issues needed to inform the move towards more sustainable transport
are rare. Yet policy-makers, practitioners, as well as many
sections of academia, acknowledge a need for guidance on new
thinking on sustainable mobility. This book brings together a range
of views representing both leading-edge thinking and best practice
in the mobility sector. The individual expert contributions form
the basis for framing a broader vision of future mobility and
proposed transition trajectories towards that future. Much of the
effort reflected in the chapters in this book is concerned with
going beyond the "technofix" of new cars, to confront the more
difficult challenges of institutional, cultural and social change
within and beyond the industry that have to be resolved in the
transition towards sustainability. It therefore seeks to break
through the conventional boundary between engineering and the
social sciences, and the contributors come from both sides of this
traditional but unnecessary divide, combining economists,
engineers, geographers, designers and others. The work is based on
the sustainable mobility stream in the 2003 International Greening
of Industry Network conference in San Francisco. This event brought
together experts from industry and government, and the book
combines some of the papers presented there, developed and updated
into full chapters, with a number of additional chapters to capture
some of the themes that emerged from the conference. The central
problem addressed in this book is the private car: how to power it,
how to build it and how to deliver it to customers in a more
sustainable future. It starts with ideas of radical innovation in
the propulsion system of the car, notably the hydrogen fuel cell.
In one section, the book examines business models that could be
used to deliver automobility in a more sustainable manner. This
section looks at how the car is made and used, and looks beyond it
by examining how we could change those aspects in our quest for
sustainable mobility. The book then considers a number of recently
introduced vehicles and alternative vehicle concepts within the
context of a dominant existing paradigm. These vary from a
minimalist single-seat commuter to a powertrain exchange concept
that could breathe new life into the electric vehicle. A number of
chapters then report on current practice and experience in the
initial moves toward more sustainable automobility. Finally, more
visionary views are presented to look at what conclusions we can
draw from the strands discussed and suggest possible future
scenarios: where do we go from here? When thinking about the car,
it is often not appreciated to what extent our modern culture is
integrated with the car and its systems: we have literally built
our world around the car in its current form, and this inevitably
shapes the scope for constructing sustainable mobility. We
therefore need to tackle any change to the current automobility
paradigm on a very broad front and we need to be prepared for the
possibly dramatic social and economic changes we may bring about by
changing just some elements. The Business of Sustainable Mobility
will be essential reading for academics, practitioners,
policy-makers and others interested in the latest thinking on
sustainable mobility.
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