Unlike the competing texts, which focus on luxury branding and
marketing, this book considers luxury from a strategic
decision-making, creative and competitive perspective; Each chapter
is illustrated by cases and examples from well-known international
luxury firms, as well as chapter objectives, summaries, and
reflective questions; Provides a framework to understand and assess
value creation when creativity is relevant
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
