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Books > Social sciences > Psychology > Cognition & cognitive psychology
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Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover)
Loot Price: R4,561
Discovery Miles 45 610
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Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover)
Series: Mastering Luxury Management
Expected to ship within 12 - 17 working days
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Unlike the competing texts, which focus on luxury branding and
marketing, this book considers luxury from a strategic
decision-making, creative and competitive perspective; Each chapter
is illustrated by cases and examples from well-known international
luxury firms, as well as chapter objectives, summaries, and
reflective questions; Provides a framework to understand and assess
value creation when creativity is relevant
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