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Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover) Loot Price: R4,209
Discovery Miles 42 090
Repayment Terms: R394 pm x 12*
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Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover): David Millan Planelles

Strategic Luxury Management - Value Creation and Creativity for Competitive Advantage (Hardcover)

David Millan Planelles

Series: Mastering Luxury Management

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Loot Price R4,209 Discovery Miles 42 090 | Repayment Terms: R394 pm x 12*

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Unlike the competing texts, which focus on luxury branding and marketing, this book considers luxury from a strategic decision-making, creative and competitive perspective; Each chapter is illustrated by cases and examples from well-known international luxury firms, as well as chapter objectives, summaries, and reflective questions; Provides a framework to understand and assess value creation when creativity is relevant

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Mastering Luxury Management
Release date: November 2021
First published: 2022
Authors: David Millan Planelles
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 248
ISBN-13: 978-0-367-85834-6
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Business strategy
Books > Social sciences > Psychology > Philosophy & theory of psychology > General
Books > Social sciences > Psychology > Cognition & cognitive psychology > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
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LSN: 0-367-85834-7
Barcode: 9780367858346

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