A definitive resource for professionals in licensing and technology management

In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:

• Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America
• Technology valuation
• Technology management consulting
• Licensing agreements and strategic partnerships
• The expansion of the licensing profession
• Patent procedures and protection in Europe
• Trade secrets law and intellectual property assets
• Issues in copyright, software, and Web sites
• Trademarks, trade names, and trade dress
• Licensing in the biotechnology industry
• Pharmaceutical licensing
• University licensing trends
• Technology rights that are financial assets and instruments
• IC-based corporate carve-outs
• Licensing and litigation
• ADR

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.

"The LESI Guide to Licensing Best Practices, to which I was proud to contribute, has found solid acceptance in the international licensing community. The new volume of Licensing Best Practices maintains this high standard. It was designed to be complementary to its predecessor and broadens the scope of the scholarship. Standing alone, Licensing Best Practices is a valuable source of contemporary information. In combination with The LESI Guide to Licensing Best Practices, we have a very valuable source of insights and practical knowledge."
--Heinz Goddar Partner Boehmert & Boehmert

"Few if any other intellectual property references lay the required geographic foundation for the scientific, business, and legal issues presented. Goldscheider and Gordon demonstrate that tech transfer occurs in a global arena. The book lives up to its title: Licensing Best Practices."
--James E. Malackowski President & CEO, Ocean Tomo, LLC past president, LES-USA & Canada

An invaluable complement to the field's acclaimed book on licensing best practices

Spanning the globe, from Scandinavia to Japan and Mexico to Korea, Licensing Best Practices provides a comprehensive and user-friendly resource for professionals in licensing and technology management. Featuring contributions from some of the most highly regarded LESI professionals, this definitive guide includes detailed discussions on some of the hottest topics in licensing, including: Licensing and Technology Transfer to China Software Licensing as a Driver of the Indian Economy Secrets of Successful Dealmaking in Asia Licensing in Scandinavia--Home of Entrepreneurial Inventors, Industrialists, and Philanthropists Global Innovation andLicensing Opportunities on the Internet Energy and Environment Driving Technology and Licensing Licensing Nanotechnology Assuring Royalty Compliance in High Technology Licensing Intellectual Property Allocation Strategies in Joint Ventures Applications of Game Theory to IP Royalty Negotiations