Companies are increasingly looking to their intellectual property
(patents, trademarks, formulas, copyrights, brand names,
distributions systems, technologies, etc.) as a profit center. As
they try to extract more value from their holdings, some of which
have been left dormant for years, many are looking beyond their own
core products to partnerships with outside industries. The
landscape of licensing today is changing rapidly--and licensing
professionals must be aware of the latest developments so that they
are prepared to move their companies forward.
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