Diversity in the United States: A Cultural History of the Past Century is a cultural history of diversity in the United States over the past one hundred years. Diversity-defined here as Americans of different racial, ethnic, and religious backgrounds-is currently very much in the national conversation. The book explores diversity in a historical context, bringing a much-needed perspective on what is a passionate theme in contemporary American society. Told chronologically and divided into five twenty-year eras, the book sheds new light on the important role that diversity has played in our national identity. The subject is parsed through the voices of intellectuals and journalists who have weighed in on its many different dimensions. The primary argument of the work is that the concept of diversity has functioned as a key site of both congruence and division in the United States for the past one hundred years, providing a sense of who we are as a people while at the same time exposing inequities based on race, ethnicity, and religion. Both an academic audience and the many readers of non-fiction will find the book to be a valuable and insightful resource.

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. "Age friendliness" means being inclusive towards older people as workers, consumers, and citizens, something that can't be said to exist today. The United States and, especially, Big Business, are notoriously age-unfriendly places, a result of our obsession with youth. Virtually all aspects of everyday life in America will be impacted by the doubling or tripling of the number of older people over the next two decades, more reason to adopt age friendliness as a cause. Age Friendly shows how large companies are in an ideal position to address the aging of America and, in the process, benefit from making their organizations more age friendly. Because of its economic power and commitment to diversity in the workplace, Big Business-specifically the Fortune 1000-has the opportunity and responsibility to take a leadership role in changing the narrative of aging in America. The book shows that age friendliness offers the possibility of bridging gaps not just between younger and older people, but those based on income, class, race, gender, politics, and geography. More than anything else, Age Friendly presents a bold and counterintuitive idea-aging is a positive thing for businesses, individuals, and society as a whole-and we should embrace it rather than fear it. While ageism is a pervasive force in America that, like racism and gender discrimination, runs contrary to our democratic ideals, there is some good news. An age friendly movement is spreading in America and around the world as a growing number of cities and towns strive to better meet the needs of their older residents. Aa well, a concerted effort is being made to convince Big Business that an intergenerational workforce is in the best interests of not just older employees but the companies themselves. Age brings experience, perspective, and wisdom-just the right skill set for both short- and long-term decision-making. The aging of America also presents major implications for businesses in terms of marketing to older consumers. Baby boomers are still the key to the economy despite marketers' focus on youth, much in part to their collective wealth and propensity to consume. Age friendly marketing thus makes much sense due to "the longevity economy," i.e., the billions of dollars that older consumers spend each year and the goldmine that looms in the future as they become an even bigger percentage of the population. Finally, Age Friendly discusses how more corporations are pursuing social responsibility in addition to maximizing profits-an ideal opportunity for corporations to demonstrate good citizenship by supporting age friendliness on a local, state, or national level.

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age. "Age friendliness" means being inclusive towards older people as workers, consumers, and citizens, something that can't be said to exist today. The United States and, especially, Big Business, are notoriously age-unfriendly places, a result of our obsession with youth. Virtually all aspects of everyday life in America will be impacted by the doubling or tripling of the number of older people over the next two decades, more reason to adopt age friendliness as a cause. Age Friendly shows how large companies are in an ideal position to address the aging of America and, in the process, benefit from making their organizations more age friendly. Because of its economic power and commitment to diversity in the workplace, Big Business-specifically the Fortune 1000-has the opportunity and responsibility to take a leadership role in changing the narrative of aging in America. The book shows that age friendliness offers the possibility of bridging gaps not just between younger and older people, but those based on income, class, race, gender, politics, and geography. More than anything else, Age Friendly presents a bold and counterintuitive idea-aging is a positive thing for businesses, individuals, and society as a whole-and we should embrace it rather than fear it. While ageism is a pervasive force in America that, like racism and gender discrimination, runs contrary to our democratic ideals, there is some good news. An age friendly movement is spreading in America and around the world as a growing number of cities and towns strive to better meet the needs of their older residents. Aa well, a concerted effort is being made to convince Big Business that an intergenerational workforce is in the best interests of not just older employees but the companies themselves. Age brings experience, perspective, and wisdom-just the right skill set for both short- and long-term decision-making. The aging of America also presents major implications for businesses in terms of marketing to older consumers. Baby boomers are still the key to the economy despite marketers' focus on youth, much in part to their collective wealth and propensity to consume. Age friendly marketing thus makes much sense due to "the longevity economy," i.e., the billions of dollars that older consumers spend each year and the goldmine that looms in the future as they become an even bigger percentage of the population. Finally, Age Friendly discusses how more corporations are pursuing social responsibility in addition to maximizing profits-an ideal opportunity for corporations to demonstrate good citizenship by supporting age friendliness on a local, state, or national level.

The role of the built environment on global warming is seen to be of increasing relevance. In this book, contributors of international repute offer a wide perspectivet on the subject. This new paperback edition offers insights and techniques regarding design and management of buildings and urban settlement and discusses the issues of accountability and responsibility.

The role of the built environment on global warming is seen to be of increasing relevance. In this book, contributors of international repute offer a wide perspectivet on the subject. This new paperback edition offers insights and techniques regarding design and management of buildings and urban settlement and discusses the issues of accountability and responsibility.

This book argues that we have moved into a new cultural period, automodernity, which represents a social, psychological, and technological reaction to postmodernity. In fact, by showing how individual autonomy is now being generated through technological and cultural automation, Samuels posits that we must rethink modernity and postmodernity. Part of this rethinking entails stressing how the progressive political aspects of postmodernism need to be separated from the aesthetic consumption of differences in automoderntiy. Choosing culturally relevant studies of The Matrix, Grand Theft Auto, Eminem and Jurassic Park, he interprets these medias through the lens of eminent theorists like Slavoj Zizek, Frederic Jameson, and Henry Jenkins. Ultimately, he argues that what defines postmodernity is the stress on social construction, secular humanism, and progressive social movements that challenge the universality and neutrality of modern reason.

Analyzes diverse contemporary reactions to the depiction of the Holocaust and other cultural traumas in museums, movies, television shows, classroom discussions, and bestselling books. This work also describes several effective pedagogical strategies dedicated to overcoming student resistances to critical analysis and social engagement.

"Teaching the Rhetoric of Resistance" analyzes diverse contemporary reactions to the depiction of the Holocaust and other cultural traumas in museums, movies, television shows, classroom discussions, and bestselling books. Samuels scrutinizes roles played by historical trauma and the popular media in the shaping of ethnic identity as it becomes increasingly pertinent against the backdrop of globalization.

In concentrating on the multiple ways the Holocaust is represented and received in different media, Samuels locates four central defense mechanisms that people employ in order to be able to cope with important ethical lessons regarding historical traumas: identification, idealization, assimilation, and universalization. Building upon these defense mechanisms, the book is able to set out effective pedagogical strategies dedicated to overcoming student resistances to critical analysis and social engagement.

"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." -- Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." -- John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." -- Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan

"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." -- Megan Kent, Executive Director, Brand Planning, Bozell Worldwide

"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." -- Lary May, Professor of American Studies, University of Minnesota

"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities-- the television commercial." -- Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." -- John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." -- Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

Aging is a preoccupation shared by beauty bloggers, serious journalists, scientists, doctors, celebrities-arguably all of adult America, given the pervasiveness of the crusade against it in popular culture and the media. We take our youth-oriented culture as a given but, as Lawrence R. Samuel argues, this was not always the case. Old age was revered in early America, in part because it was so rare. Indeed, it was not until the 1960s, according to Samuel, that the story of aging in America became the one we are most familiar with today: aging is a disease that science will one day cure, and in the meantime, signs of aging should be prevented, masked, and treated as a source of shame. By tracing the story of aging in the United States over the course of the last half century, Samuel vividly demonstrates the ways in which getting older tangibly contradicts the prevailing social values and attitudes of our youth-obsessed culture. As a result, tens of millions of adults approaching their sixties and seventies in this decade do not know how to age, as they were never prepared to do so. Despite recent trends that suggest a more positive outlook, getting old is still viewed in terms of physical and cognitive decline, resulting in discrimination in the workplace and marginalization in social life. Samuels concludes Aging in America by exhorting his fellow baby boomers to use their economic clout and sheer numbers to change the narrative of aging in America.

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm.Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, "Freud on Madison Avenue" tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce.Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Future Trends: A Guide to Decision Making and Leadership in Business is the first and only book to link a decision-making and leadership platform to trends pointing to the future. By identifying sixty global, long-term trends and detailing how businesspeople can leverage them in both the short- and long-term, the book provides readers with a powerful body of knowledge unavailable anywhere else. In Future Trends, consultant and futurist Larry Samuel: *Identifies sixty significant and opportunistic global, long-term trends; *Details how businesspeople can leverage each trend in both the short- and long-term via a decision-making and leadership platform; *Helps readers be recognized as a trusted source and "go-to" person in their respective field by becoming more fluent in the future; *Takes a 360-degree, holistic view of tomorrow by examining cultural, economic, political, social, scientific, and technological trends; *Steers clear from here-today-gone-tomorrow things and experiences that comprise most glimpses into the emerging cultural landscape Future Trends is divided into six sections covering Cultural Trends, Economic Trends, Political Trends, Social Trends, Scientific Trends, and Technological Trends. Each section includes ten trends that indicate where the world is heading. Many futurists focus on technology, forgetting the fact that the ways in which people actually live their lives are shaped by many other factors. Future Trends thus takes a 360-degree, holistic view of tomorrow, offering readers a fuller understanding of life on Earth over the next couple of decades.

“Psychology has stepped down from the university chair into the marketplace” was how the New York Times put it in 1926. Another commentator in 1929 was more biting. Psychoanalysis, he said, had over a generation, “converted the human scene into a neurotic.” Freud first used the word around 1895, and by the 1920s psychoanalysis was a phenomenon to be reckoned with in the United States. How it gained such purchase, taking hold in virtually every aspect of American culture, is the story Lawrence R. Samuel tells in Shrink, the first comprehensive popular history of psychoanalysis in America. Arriving on the scene at around the same time as the modern idea of the self, psychoanalysis has both shaped and reflected the ascent of individualism in American society. Samuel traces its path from the theories of Freud and Jung to the innermost reaches of our current me-based, narcissistic culture. Along the way he shows how the arbiters of culture, high and low, from public intellectuals, novelists, and filmmakers to Good Housekeeping and the Cosmo girl, mediated or embraced psychoanalysis (or some version of it), until it could be legitimately viewed as an integral feature of American consciousness.