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The Superpromoter - The Power of Enthusiasm (Paperback, 1st ed. 2011): R. Vogelaar The Superpromoter - The Power of Enthusiasm (Paperback, 1st ed. 2011)
R. Vogelaar
R1,580 Discovery Miles 15 800
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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

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