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The Superpromoter - The Power of Enthusiasm (Paperback, 1st ed. 2011) Loot Price: R1,580
Discovery Miles 15 800
Repayment Terms: R148 pm x 12*
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The Superpromoter - The Power of Enthusiasm (Paperback, 1st ed. 2011): R. Vogelaar

The Superpromoter - The Power of Enthusiasm (Paperback, 1st ed. 2011)

R. Vogelaar

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Loot Price R1,580 Discovery Miles 15 800 | Repayment Terms: R148 pm x 12*

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With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: 2011
First published: 2011
Authors: R. Vogelaar
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 222
Edition: 1st ed. 2011
ISBN-13: 978-1-349-33017-1
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 1-349-33017-5
Barcode: 9781349330171

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