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If anything is new in the business world it is a heightened level of uncertainty, and this is a global phenomenon. Political disruptions, civil unrest, natural disasters and slowing economies in the developed and developing world have made the financial markets increasingly volatile, challenging multinational corporations in offshore locations and global business operations in general. The blend of theory and practical knowledge, and the comparison of historical accounts with current realities, make this book indispensable for active and aspiring investors in the global business environment, as well as the academic community. The book is particularly relevant for BA students at exit level, and could be useful for Honours and Master’s students of international business, and MBA and MBL students who seek insight into the contemporary operating environments of global business.
When people think about the business world, they tend to think more about the political economy of operating environments than the intricacies of ethics and diversity management in offshore locations. However, all these factors are equally pertinent to successful global business management and a successful international business. Globalisation and technological innovation also need to be considered. And while the controversy that surrounds globalisation has tainted the proceeds of growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration cannot be overemphasised. Principles of Global Business Management tackles these and other tough and complicated questions, giving a well-considered and rounded view on teh messy world of Global Business Management. Some of the book's highlights include:
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