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The ubiquity of technology in modern society has opened new
opportunities for businesses to employ marketing strategies.
Through digital media, new forms of advertisement creativity can be
explored. Narrative Advertising Models and Conceptualization in the
Digital Age is a pivotal reference source that features the latest
scholarly perspectives on the implementation of narration and
storytelling in contemporary advertising. Including a range of
topics such as digital games, viral advertising, and interactive
media, this book is an ideal publication for business managers,
researchers, academics, graduate students, and professionals
interested in the enhancement of advertising strategies.
Narrative theory goes back to Plato. It is an approach that tries
to understand the abstract mechanism behind the story. This theory
has evolved throughout the years and has been adopted by numerous
domains and disciplines. Narrative therapy is one of many fields of
narrative that emerged in the 1990s and has turned into a rich
research field that feeds many disciplines today. Further study on
the benefits, opportunities, and challenges of narrative therapy is
vital to understand how it can be utilized to support society.
Narrative Theory and Therapy in the Post-Truth Era focuses on the
structure of the narrative and the possibilities it offers for
therapy as well as the post-modern sources of spiritual conflict
and how to benefit from the possibilities of the narrative while
healing them. Covering topics such as psychotherapy, cognitive
narratology, art therapy, and narrative structures, this reference
work is ideal for therapists, psychologists, communications
specialists, academicians, researchers, practitioners, scholars,
instructors, and students.
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Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
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